Question 1

Why is this so expensive ($19.95) on Amazon, but only $9.95 on King Arthur site?

Accepted Answer

It's more expensive now at $23, while on KA it's sill $9.95 ($18.90 with shipping) and it's the Bread and Cake Enhancer in one. No idea why it's more on Amazon, when it should either be less or equal to the cost on KA.

Question 2

Is this suitable for vegetarians? Does it have any animal ingredients?

Accepted Answer

it is safe for vegetarians,I use it all the time
No animal fat in it. It is very good when baking cakes, the cakes are soft and plenty of moisture. I only use it to bake cakes. It is safe.no animal fat at all

Question 3

Is this help cake sponge moist and  fluffy?

Accepted Answer

NO  don't bother it's a bunch of chemicals
AVOID COMPLETLY
I love most all King Arthur's regular flours but these enhancer things are noteworthy it dissipating ND expensive  often some when you read ingredients it's just dried potatoes ground up onto a powder any instant mashed potatoes could be used or water used from boiling potatoes 
Same goes for there horrible pizza flavors  yo add to dough...that's no good who does that
Always read ingredients be4 buying  when instead of 12 dollars  it's something uou already have in your home or can get cheap like absorbic acid for dough That's just vitamin C you can crush a tab to a powder or Fiesole in recipes liquid easy to figure out how much you'll need to use
Use a cake flour that's a finely milled soft silky flour made from a softer wheat berry 
Swans is good and here on Amazon I got a excellent  deal for a couple of boxes low price WAY lower that any super market Swans is finely milled soft silky cake flour and if in doubt there are basic recipes on the box you can flavor 
Always read ingredients and details  especially  K A..is selling despite there excellent quality of basic flours
Hope this help u and anyone notcing your questions  who were wondering the same 
Hood Luck and Happy Baking to you!
Sept 2022
☺  🎂 🥖🍞🥞🍪🍩🥧🍰🍥🥯🥞🥐✌️😋

Question 4

What is the expiration on the box?

Accepted Answer

One of the jars I purchased for King Arthur has a best used by date of 07/05/2023.  It was was purchased in 2021.  This info was found on label listing Nutrition Facts.

ASIN	B07PFX5KHW
Age Range Description	All Ages
Baking Mix Variety	Cake Baking Mix
Best Sellers Rank	#75,182 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #45 in Baking Powder
Brand	King Arthur
Brand Name	King Arthur
Container Type	Bottle
Cuisine	Western
Customer Reviews	4.5 out of 5 stars 386 Reviews
Item Form	Powder
Item Package Weight	0.33 kg
Item Weight	11.68 ounces
Number of Items	1
Number of Pieces	1
Package Size Name	9 Ounce
Package Weight	0.33 kg
Size	9 Ounce (Pack of 1)
Specialty	Vegan
Unit Count	9 Ounce

King Arthur Flour Cake Enhancer - 9 oz. (255g)

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