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A breakthrough innovation in complexion! AMERICANA Custom Coverage Concentrate adds a natural flesh tone to your daily moisturizer, turning it into your own custom liquid foundation, tinted moisturizer or concealer. While traditional foundations only offer one level of coverage, even when layering, AMERICANA Custom Coverage Concentrate provides the exact amount of coverage you need, only where you need it. It is the new way to make up and the key to achieving a naturally flawless-looking complexion, every day. Pure mineral pigments ensure true-to-color application. Beta Carotene evens skin tone. Silica gives soft focus effect to blur imperfections. Chronospheres optically reflect light to even and brighten skin tone. One bottle of this highly-concentrated formula can last as long as two bottles of standard liquid foundation. Sheer to full coverage depending on "Concentrate to moisturizer" ratio. Ideal for all skin types. Natural finish. Made in USA. 0.5 fl. oz.
A**R
Full coverage.
Such full coverage. Love it. I am dark skinned and have severe hyperpigmentation and this provides full coverage. I use true match N6 powder to help with blending. You can't see the discoloration, especially in pictures.
E**A
Amazing light coverage
Amazing customizable coverage with super matte finish!!! Love love love!
A**R
Amazing Full Coverage
Amazing full coverage and easy application. Be careful because it's concentrated. Use a little at a time.
A**I
Five Stars
OBSESSSSED!!!
S**M
Never want to be without it!
I have used this product for years! I was a sun seeker in my youth so unfortunately dark spots started popping up. This covers them so well my dermatologist was shocked when she saw me sans make up. I wear it under my foundation and stays put. It works well mixed with your foundation or moisturizer too. It will always be in my beauty bag.
M**Y
It works great for what I want it to do and I ...
I purchased this product to tint my SPF 30 daily moisture cream. It works great for what I want it to do and I don't have to use makeup over it.
B**Y
I love this product, the perfect makeup for me.
I love that amazon had this product, I use this before and l love this makeup, l am a woman of color, and it’s very hard to find something that work for me and this product work for me.
D**D
Fantastic product. Great coverage. Transforms serums, moisturizers and foundations.
This is a fantastic product. I tried this after the CoverFx Custom Cover drops dried up on me after a few months. This is a cream and thicker consistency and comes in a pump bottle. You only need a little bit but it has transformed my foundations. I have quite a few foundations that I never use because they are too light and don't have enough coverage. This gives those foundations fantastic coverage and I am getting much more use out of them. It's super easy to use, just pump a small amount and mix with the foundation. A little goes a long way. Since it's a cream and also in a pump bottle, I think it will last a lot longer that the CoverFx Custom Cover drops product. I'm so happy that the foundations I wasn't using before are great to use now and the finish is fantastic too. The foundations look so natural and lovely even in the worse possible light (in the harsh daylight of the car) and lasts a long time.
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