One-to-One Personalization in the Age of Machine Learning: Harnessing Data to Power Great Customer Experiences Paperback – January 7, 2020

This is a quick-and-dirty handbook for how using automation to deliver a better, more highly personalized customer experience, at scale. A great summary of the basic principles involved in treating different customers differently, it includes a step-by-step guide for putting these principles into practice on a scalable platform.Among other things, the book will show you how to:• Deploy, manage and improve your rules-based customization practices so that your interactions and offerings will be more relevant to finer and more distinctly defined segments;• Use machine learning to identify and define new micro-clusters and segments;• Upgrade and particularize your algorithms by using filters, boosters, and variations;• Tailor your website search tool so that customer searches return more relevant results that are based on each customer’s own most likely desires; and• Personalize the content of online and email messaging in real time, even to the point of changing the offer in an email message so that it’s more relevant at the time it’s actually opened.So if you’re trying to improve your customer experience, and particularly if your business already operates in a data-rich environment (like telco, retail, finance, media, travel and hospitality, healthcare, SaaS…) then this is definitely a book worth reading. And then reading again.

This book is extremely relevant in a time when everyone is struggling with best practices in using machine learning for truly effective personalization strategies. When it comes to personalization, machine learning is changing the game. But for marketers, there’s still a lot of confusion around the term – how it works, the data that powers it and how businesses can take advantage of it, without ceding complete control. As personalization moves from a competitive differentiator to a business imperative, marketers need resources to get it right. This book sheds light on important concepts, and empowers marketers to create and measure successful campaigns. You will learn:-- How to improve relevancy of a variety of different customer engagement strategies-- An easy to read and understand the benefits of different algorithms and how to balance segmented approaches and 1:1-- Using the right content at the right time.If you care about results and your customers, pick this book up. It's worth your time.

A non biased delivery of the data behind personalization, why it matters, how and where to deploy it. From rule based to segmentation to predictive - it's all covered in an easy to consume format. Looking at the future of machine-learning and artificial intelligence and getting that one to one personalized experience in front of each customer. Highly informative and just the right mix of technology and marketing information.

Evergage's One-To-One book does an excellent work at introducing Personalization. It is an easy to read book, extremely well structured, which provides all information that any business manager would want to know while exploring and planning the implementation of Personalization. This book brings a lot of clarity as to what is Personalization(s), the big picture (Strategy) and the more specific (Tactical), in addition to providing insightful guidance to ensure a successful planning and implementation (and beyond). This book is a clear reflection of the excellent expertise that Evergage has forged over the years in the Personalization arena.