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A**N
Wow. What a ride!
I'm in marketing, have been for over 20 years. That being said, my expertise is mostly in brand, comms and experiential marketing, or as I like to call it, the softer side of marketing.I've recently started my fourth business and know digital marketing is something I need to master on my own (there's no 'team' to leave to it). I've downloaded a few guides here and there and they sucked. Usually because it was done by someone inexperienced who happened to make something work for themselves but not for others. I know a lot more than most people about marketing and sales, so it takes a lot to impress me.Sabri is incredible. It's clear he knows this subject backwards and forwards and his knowledge comes from trial and error. He's been in the trenches and his authority and knowledge is clear.Add to that, he's highly engaging and gives you SO much info, you'll end up highlighting the entire book. (like I did)I love he's given so many examples, context and actionable advice. He's got clearly refined and tested methodologies. I finished this book thinking, holy s*** I've got a lot of work to do.Sabri please develop this into a bootcamp / online training! I'd happily pay for that too!If you are selling anything online, get this book and be prepared to roll your sleeves up. No fluff here!
J**N
The advice contained in this book is like gold dust
I've read similar books from this genre BUT this particular book and the wisdom within it has the power to not only turn your business upside down to create incredible success. It also has the power to completely and utterly change your life forever. I can't wait to make a start and make the changes required to take my business and income to the next level. A massive FIVE stars from me. Sabri Suby is a marketing behometh!
C**E
This book is amazing, thanks for this
If you want to be marketer, read it.If you want to have or imporve your business, read itIf you want only usefull knowledge, read itIf you want to be better at what do you do (business related), read itAnd if you only want to have fun, read it as wellPeriodThis book is amazig
B**Y
Great book BUT you need to know it's short-comings (or RISK losing time and money)
Did that headline grab you? This is really what a lot of this book is about. Copy that really pulls on the 'fight / flight' instinct (the worry that if you don't have something you are going to miss out). So if your market is to get cut through for an unremarkable product or service then this book will help. I predominantly sell in the Irish and UK markets which get tuned off by crass headlines or sensationalism and if your brand is a strong brand be careful about eroding your brand equity to sell like crazy.That said I found this book useful and will use toned down version of some of the strategies. Having lived in Australia and spent time in the US - their markets are more open to an attention grabbing style. So if you are selling there this may work for you.What I appreciate most is the authors breakdown of lots of strategies and marketing principles in simple processes with examples to bring them to life. Having dabbled in lots of online selling strategies from Brendon Bruchard, Ted McGrath and Frank Kern - this is the best value for money as you get it all in the one place - for a fraction of the price.
E**E
Get Prepared For Marketing And Sales!
I ordered this book for knowledge in Marketing and Sales, especially as I was preparing to jump into Retail Business! I am not disappointed… Now I am mostly sharing my knowledge from this book.
J**K
Brilliant book on marketing everyone needs to read
If you have anything to do with marketing or your someone who should be (I.e. business owners)(but aren’t yet) or is thinking about it - this is the book you need- to clear up this isn’t a book about selling techniques (for the most part) but its absolutely necessary for all marketers & business owners (or soon to be business builders)this book is all about the most effective way & best additions for your business model you need in today’s digital age - and as you’ll find out in this book why you need them to reach your full potential no matter how good you think you are at this marketing game
M**D
Worth your time. In the end.
I was sceptical (as with all such books) and the first 10% of the book matched my low expectations. However read on, the waffle reduces as you read and there are a some very helpful concise summaries, guides, tips and strategies. The really interesting thing is that all the topics discussed are being put into action selling this book - a full circle of strategy, action and results. Which by buying the book you’ve already demonstrated works!
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