Love Beauty And PlanetBlooming Color Sulfate-Free Shampoo Murumuru Butter & Rose, for Color Treated Hair Vegan, Paraben-free, Silicone-free, Cruelty-free 32.3 oz

This is high quality shampoo. It is the only shampoo I use. It smells so good and my hair feels so soft. I love that it is also sulfate free.

So, I used to believe that the quality of shampoo wasn't all that important. I mean, not including dollar brand that dry your hair out badly. But, if you didn't count the obvious disasters of shampoo choices, I believed it fundamentally didn't matter.I believed this because I have bought them all. From vegan, animal cruelty free to expensive salon brands like Joico and Bedhead, to normal brands like Dove and Aussie in the last 30 years of buying my choice of shampoos, no shampoo made any difference in the texture or strength of my hair. Conditioners are a different story, of course.Having said that, I picked up a little bottle of Love Beauty and Planet (Murumuru) on impulse at a Dollar General of all places.A couple weeks later I realized my hair was smoother, stronger and shinier and it wasn't my conditioner. It was definitely the shampoo.But, that bottle emptied out and I went back to regular shampoos. I was switching between Suave professional something and Loreal Vive (the red one) and my hair lost its luster.But I couldn't find Love Beauty and Planet (but i honestly didn't look that hard) and when I came to Amazon it was, like, $16!But, I bought it anyway.The luster is back in my hair, the strength has improved. I guess I found the right shampoo for me.I recommend this shampoo based on the added luster, shine, smoothness and strength to my hairEdit: here we are 02/05/24 and I'm still using this shampoo. I've used it more than 80% of the time since my original review (3 years maybe?) and it still keeps my hair healthy, strong and soft.

Both the Shampoo and Conditioner are an excellent budget friendly alternative if Pureology is too expensive to purchase regularly. My Daughter and I use the Love Beauty & Planet products, and often receive compliments on both our healthy looking/feeling hair, and the pleasing fragrance. Smells soooo good! Shampoo tackles styling product buildup, yet is really gentle on our hair. Conditioner is emollient but not too heavy.. *Helpful Tip* We combine a little bit of the conditioner with water in a spray bottle, and Voila! It's a perfect Detangler after you shower!

Perfect but didn't come with a pump. Glad I have an old pump or I wouldn't be happy. Other than that came as expected. Great value.

I wanted something with more natural ingredients for my hair but have highlights so I needed something for color-treated hair. This product is great, the smell is amazing. You do have to use more than a regular shampoo to get the full effect but it feels so good to be using something better for my body and the environment so it all works out.

Doesn’t pump as much as I would like. ALOT of pumps to get enough out.

Absolutely love this. Smells great and lathers great. Makes my hair feel extra clean.

The pump on the shampoo doesn’t work and it took 2 weeks to get the item.