Architect's Essentials of Marketing

The book is really very good.

Essential series.

Divided into three convenient parts, Architect's Essentials of Marketing is extremely informative and easily digestible. Part I: Marketing Strategy, Part II: The Business Development Cycle, Part III: Marketing Tools and Resources.Similar to the best professors I had in college, author, David Koren is passionate and to the point. The material is presented in a well-written, upbeat and positive tone. Explanation of major points is supported by easy-to-understand tables and diagrams. In addition to the valuable insights found in the main text, margins throughout the book are packed with short thought provoking sidebars.Architect's Essentials of Marketing is a must-read for any individual or firm serious about building long-term success. Heck, this book would help professionals in any field.

An excellent read for anyone involved in marketing professional services. It is highly applicable to all the AEC disciplines and a useful tool and checklist not only for the marketing and business development professionals but the principals involved in marketing their firms also.,