L'Oréal Paris Colorista Permanent Gel Hair Dye, Long-Lasting and Vibrant At-Home Hair Colour, High-Intensity Hues with Up to 3x More Shine, Colour: Magnetic Plum

Absolutely great product, it leaves my hair in fantastic condition.

I’d already used the ‘blue black’ in this range previously, so I knew it was a simple to use kit.As with most hair dyes of this type, you have a developer and a carrier that you mix together and then apply to the hair immediately using the applicator bottle.There was no particularly strong smell and the lotion once mixed is thick enough that it doesn’t drip particularly but you should always use a towel over your shoulders anyway, and I have an old T-shirt that I always wear when I colour my hair. It rinsed out easily once the time was up, and there is a conditioning treatment included in the kit to apply after rinsing.I found the colour to be quite subtle on my dark hair with a slightly more obvious purple colour on my greys which gives quite a nice effect. The grey coverage was actually very good, and I would definitely use this again

Lovely dye to use. Results not as bright as id of liked. I had previously stripped my hair first so was ginger before using this colour.

I admit I have very dark hair practically black so I didn't expect it to show up much if at all. But it gave a nice violet/plum look was not disappointed and the instructions were very clear.

Nice colour, easy to use but the colour didn’t last as long as the Schwarzkopf version

Nothing to dislike.. delivery and packaging was good.

I've rated the product 5 as I love this brand and colour. My gripe is why oh why do amazon insist in squashing a square box into flat packaging. It's amazing the contents doesn't split?? Yet again arrived damaged??? Square box flat packaging just don't go?

Not permanent. I did this as a dip dye on my daughters light blonde hair and within a few washes it is barely there anymore. I have used lots of hair dye over the years but this one is useless