KERATIN COMPLEXColor Care Smoothing Shampoo, 13.5

Q: The product descriptions mentions Free of sodium chloride whereas the ingredient states active ingredient sodium chloride. Misleading. Pl. confirm?

I don't see sodium chloride on my list of ingredients, unless it's the same as one of the following: sodium c14-16 olefin sulfonate, sodium lauryl sulfoacetate, or disodium 2-sulfolaurate.

Q: Is this the same product with new packaging or has formula changed also?

Yes it's! Same company, same formula, new products presentation on bottles shapes and sizes.

Q: Active ingredient under product information mentions keratin and sodium chloride. this is misleading. please confirm?

My understanding is that sodium chloride should NOT be used after keratin/straightening treatments. Although I do love this shampoo - This maybe the reason why my last treatment didn't last as long. So your question actually helped ME out. THANKS!

Q: Full ingredients lsit?

Full ingredients is correct. I have had the new shampoo in the white bottle. I just went to my hairdresser in Florida this week and I brought it with me. He read all the ingredients on the bottle and so did the owner. They compared it with all the same products they have and it is safe to use. All they did was change colors. It is definitively Keratin safe. Hope this is helpful.