UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions

This is a practical book filled with great insights + light weight techniques + tips and tricks of the trade that can be directly applied (unlike most business books) to devise unique digital solution that customers want. A how manual for Lean methodology + Competitive analysis.“My formula is UX Strategy = Business Strategy + Value Innovation + Validated User Research + Killer UX Design.” Book includes topics such as business strategy, competitive research, customer discovery, value innovation, experiment design, and why you must design a frictionless user experience.Second edition updated with latest practices + much info on online user research & growth design.Overall an excellent *must read* book for UX practitioners/enthusiasts, startup founders. Save yourself going through lots of UX, business books by reading this !

This book (or at least the first edition) was a revelation to me in identifying and providing a name for the role I was undertaking. Not only this but it provided an invaluable framework for me to be able pitch myself and my work. Thanks Jamie.This second edition is a welcome and much needed update. A lot has changed, the role of UX and the contexts it sits within have evolved. The four pillars, or tenets, remain in place by name but with a wealth of updated content and supportive insights. The content is as clear and practical as before, but informed by new perspectives.Recommended.

One of the best books in UX I have read! The author gets straight to the point and you can work through your next UX project step by step using the strategy in this book. Lots of focus on research, talking to your users, validating your ideas, and presenting them to stakeholders.Both beginners and experienced UX designers will find something exciting for themselves.

Fairly basic and high level. Lots of fluff

You will get an overview of the UX Strategy framework on page 12 — four tenets that shape it. From there, do not expect any further explanation or examples of UX strategy. The author refers to operational, tactical and strategic levels of UX Strategy only once, and the rest of the book (90%) covers different techniques to inform product strategy. Disappointing!

I really enjoyed this book, it has helped me a lot.