Game–Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

I like it. Interesting book and easy to read. It explores the subject in a very "solution-driven" way.

Demasiado teórico

GCS is a good method book on how to survive in the market place. The point wasn't to provide someone with a laundry list of techniques; Rather, the point was to provide the thinking type to come up with the techniques. This Book was written for coporate persons trying to improve their business but as a student it provided a good lesson on how to break into the market and stay there. Read up.