Better Not Younger Wake Up Call Volumizing Biotin Shampoo 8.4 fl oz – Designed for Women Over 40 with Thinning Hair - Volumizes, Lifts & Nourishes - Sulfate Free, Color - Safe Shampoo for Fine Hair.

Great product leaves your hair feeling and looking great. Never dry or fly away !

It really cleans my hair well. When I use nioxin treatment after washing, it makes my hair look thick. That's a good thing for me.

My skin seems to be allergic to rosemary (which this product does NOT have, unlike many other similar volumizing shampoos). So, when I've used other products targeting those of us with fine hair which do contain rosemary, my hair falls out in handfuls while and after shampooing-- not was I hoping for! This product is great-- no more wads and wads of hair in the drain while shampooing, has a lovely floral but not overpowering scent, cleans well, leaves hair silky with good lift and volume (I use a good quality conditioner too, but before applying conditioner, and after shampooing with this shampoo, hair already feels silky and clean). It's not cheap in price, but it's worth the price IMO and a little of it goes a fairly long way.

This bottle has lasted me a long time. Decent shampoo.

It really does do what it says it will do. I have baby fine hair. After washing my hair everyday, I use this spray and rub in in my scalp. In the morning I wake up with fuller, thicker looking hair. I also love the smell of it.

I love this product. I hate that 1/4-1/3 of it won’t come out of the bottle as the level of product gets lower in bottle. It is too expensive to waste any and to pay this much, we shouldn’t have to water it down to get it out. They need to package it more effectively for the user.

Great product and quick shipping!

I am a regular customer. I use only the shampoo as you get older your hair thins out and so this makes it nice and thick and it smells great.