O'DoudsMatte Paste - Natural Styling Clay for Men - Strong Hold for Maximum Volume & Texture with Matte Finish - Vegan & Plant-Based - Labdanum & Lime Scent (4oz)

I have straight, fine, oily hair that I slick back and tends to fall flat. Generally it needs a lot of help to have any life or texture to it. I heard about O'Douds on Youtube (Robin James/Man For Himself) and, despite its price tag, curiosity got the best of me and I ordered it. I must say, I am beyond impressed with the performance of this paste.The application: a somewhat firm, creamy texture that is overall quite easy to spread and work with. IMPORTANT: Do NOT overwork this product in your palms. O'Douds website addresses this and the flakes that appear if you do so. Essentially, your working the product into your palms rather than your hair - be gentle with spreading this in your hands and focus more on spreading it within your hair.The hold: non-sticky, matte, LASTS ALL DAY - I'm amazed by this. It's pliable enough that if you wet you fingertips you can adjust and restyle but once it dries it will do the job all day.The smell: woodsy citrus that is basically aromatherapy when you inhale as you emulsify it in your hands.The texture: takes my fine, lifeless hair and gives it hold without weighing it down and very noticeable matte texture and plumpness. I have used other products with kaolin in it and they have not performed as well as this one.The value: A little actually does go a long way so don't overdo it at first, especially if you come from using waxes and pomades like me. That being said it is a premium product so you will pay for that, however the performance lives up to the price tag.The wash: I have not had any issues washing this product out of my hair. I do, however, shampoo daily as my scalp gets very oily so I always style with a clean slate.An added bonus is that this product is all natural and the company has sustainable practices. This has officially replaced Bed Head Matte Separation Workable Wax for me, which I had been using for a couple years. Keep in mind that everyone's hair is different and so what works for one person may do absolutely nothing for another. I can only speak to the experience I've had with my hair using this and I can confidently say that I have found my new go-to styling product.How I use this product: Towel dried hair, apply a thickening prestyler, blow dry while using vented brush, apply O'Douds to dried hair in two layers: back to front to get the underside of my hair and then slicking front to back with hands, and finishing touches with fingers.Highly, highly recommended for those of us with fine, oily, lifeless hair to give texture, fullness, and all day hold.

It's one of the best matte pasted I've used I've used and I can get some really good textures out of this product despite it being a more firm holding product.When used in conjunction with some other O'Douds products I like (styling treatment, conditioning cream) my hair feels much stronger, much healthier and looks a lot fuller at the front. I'm not crazy about the smell. Even when using a small amount the scent sticks around and it smells like how you'd expect a lime Popsicle to taste. It's very sparkly and citrusy but there's a dullness and an herbal quality to it. I don't much care for it but it's not a deal breaker.

My hair is 7 to 8 inches, thick and heavy.Product has a great scent, very soothing and natural.Feeling is easy to spread and scoop, and easy to apply.I applied it dry or sometimes with very little moisture, no prestyler and very few times used a hair dryer.Definitely matte appearance in the hair, though not devoid of shine.Inital hold is good, but within 10 minutes for my hair it does start drooping to the side a bit. For my hair frequent restyling and reshaping does tend to happen around the 3 or 4 hour mark. Running my fingers through my hair that much is not that bad as it almost feels like there is no product on my hair.Rinsability is quite easy. Days after a shower without using shampoo does leave a little residue but it is not a problem for me.Would recommend for people with a little bit shorter hair that isnt so heavy.If you have hair like mine it is understandable the product doesnt hold it in place.

I generally love this product and it’s worked well for me in the past, but it seems like their most recent batch is pretty bad. I’m usually able to take a pea sized amount from the jar and rub it in my hands until it’s clear without any problems, but they seemed to have added too much clay this time. I can’t rub it in my hands well enough to put in my hair because it begins to ball up in to little clay balls. If you can’t rub it in your hands before putting it in your hair then you’ll be putting white paste in your hair and it’s not a good look. I’ll be contacting them to see if I can get a replacement.

This is for sure one of my favorite products I've used so far.To start, as mentioned in other reviews there was a layer crusty stuff on the top when I received the product. But it was very easy to remove, I just had to scrape out the top 1/20 of the jar. What you have after that is an incredibly light, yet firm holding hair product. Before this I was using Morris Motley styling balm, which I loved, and I wanted to find an alternative that wasn't $45 U.S. dollars including the 3 week shipping. This is the most comparable thing to Morris Motley I've ever used. For how light it is I was very surprised at how little I needed to get my hair to do exactly what I wanted.In a previous review someone said there was an ingredient that makes light streaks in your hair if you leave it in for a while? I have not experienced this at all and have had it in my hair for 8+ hours and have been using it for about a week now.I would highly recommend this product.