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🥥 Smooth, shine, and slay — the vegan way!
Acure Simply Smoothing Shampoo combines ultra-hydrating coconut water and nourishing marula oil to tame frizz, soften hair, and boost shine. This 236.5 ml vegan, cruelty-free formula is free from parabens, sulfates, mineral oils, petrolatum, and formaldehyde, making it a clean, ethical choice for professional millennials seeking manageable, radiant hair.








| ASIN | B082YG5X38 |
| Active Ingredients | chloride,marula oil |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Best Sellers Rank | #86,848 in Beauty ( See Top 100 in Beauty ) #3,757 in Hair Shampoos |
| Brand | Acure |
| Brand Name | Acure |
| Customer Reviews | 4.4 out of 5 stars 945 Reviews |
| Global Trade Identification Number | 00813424022813 |
| Hair Type | Frizzy |
| Hair type | Frizzy |
| Item Dimensions | 5.1 x 7.6 x 20.3 centimeters |
| Item Form | Liquid |
| Item Weight | 227 g |
| Item form | Liquid |
| Liquid Volume | 236 Milliliters |
| Manufacturer | Better Planet Brands |
| Manufacturer Part Number | ET1101 |
| Material Type Free | Oil Free,Paraben Free |
| Material type free | Oil Free,Paraben Free |
| Model Number | ET1101 |
| Number of Items | 1 |
| Other Special Features of the Product | Cru, Not Tested On Animals, Vegan |
| Package Size Name | 8 oz |
| Product Benefits | Softening,Smoothening,Shine |
| Recommended Uses For Product | Dryness |
| Scent | Coconut |
| Scent Name | Coconut |
| Suitable Hair Color | Light Blonde |
| UPC | 813424022813 |
| Unit Count | 236.5 Milliliters |
Q**S
Weird smell
The shampoo smelled odd not coconut, smells somehow rotten.
A**S
Viene muy líquido y se pierde bastante al aplicar
Delicioso aroma pero al ser tan líquido se derrama con facilidad.
P**N
Five stars all the way
Outstanding for Dry, Frizzy Hair – Finally, a Sulfate-Free Shampoo That Actually Works I’ve tried dozens of sulfate-free shampoos that left my hair feeling waxy or stripped, but Acure Simply Smoothing Shampoo is a game-changer. My hair is naturally coarse, frizzy, and prone to dryness from heat styling. After the first wash, I noticed an immediate difference: my strands felt soft, not weighed down, and my scalp wasn’t tight or itchy. The coconut water gives a light, fresh scent that lingers subtly—no artificial perfume. Pros: - Lathers well for a sulfate-free formula (a rare find). - Hydrates without greasiness; my frizz is noticeably reduced after one use. - Gentle enough for daily use, yet effective at removing buildup. - Paraben-free, vegan, and cruelty-free—clean ingredients that work. Cons: - The 8 fl oz bottle is small (I use about a quarter-size amount per wash, so it lasts ~3 weeks with daily washes). I wish it came in a larger size. - If you have fine or oily hair, this may be too rich. Verdict: I absolutely recommend it for anyone battling dry, damaged, or frizzy hair. It’s become my go-to for softness and manageability. Pair with a light conditioner for best results. Four stars only because of the bottle size.
C**Z
Love this shampoo! Nothing else works for my sensitive scalp and hair. A keeper!
Amazing shampoo and I'm picky for I have sensitive skin, hair and scalp. My curly hair craves moisture and this specific brand and ingredients gives the right amount without irritation or shedding. I just only with they would make the conditioner clean without "Isopropyl Alcohol". Stop putting this ingredients in your conditioners guys. Disappointing 😞
T**A
Great product
Perfect sulphate free gentle shampoo.
J**C
Awesome if you've had a smoothing treatment
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn't cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment). I kept coming across a couple brands to be best for "smoothed" hair, but they all seemed to have a weird following that simply felt "paid" - like people were sponsoring the same 2 brands being sold as a set. I couldn't tell if the reviews were real and I also didn't want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it. First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that's not a priority anyway - just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I'm not seeing the same immediate wash-out I was feeling with my prior shampoo. I also think it's possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that's a great thing! After 8 weeks since my treatment, I'm still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I'm curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won't need to repeat the smoothing treatment. When I run out of my existing conditioner, I'll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
Trustpilot
2 months ago
1 week ago