L’Oréal Excel Hicolor HiLights Magenta

This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.

I love this one of the best dyes ever

Love the colour it’s so gorgeous!

Got my hair from jet black, to this!

Fav hair dye

Used this with 30% activator on my naturally dark hair and was super pleased with how the colour turned out. Received many compliments and the colour looks stunning in both dark and outdoor lights as seen in the photos. The only downside is the colour does wash out with every hair wash (if you’re washing your hair multiple times a week, the colour will fade out in a month). But for the cost I think it’s better value than paying hundreds at a hair salon.

I like this it lifts well but what i will say is it doesnt last long, it actually fades quicker than a semi permanant red dye and bleeds badly, even on cold was it lasts abit longer but definitely not as long as youd expect for a permanant dye, its quite expensive too considering it doesnt last. shame really cause it is good otherwise

Nice colour, I mixed magenta and red to achieve this colour with a 30% developer, the only reason why I knocked off 1 star was because anytime water touches your hair, it stains the towel or whatever clothes you have on but as soon as it gets dry it doesn’t stain your clothes.

works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!

Awesome product and good and quick customer service. I achieved the colour after two attempts. Which was awesome since the hair was a 1b (dark brown almost black). Will definatly order again and maybe try a different colour next time.

جميله افضل صبغه ما تنزل من الشعر بسرعه غير كذا ما احس انها خربت شعري لكن احس سببت له شوية جفاف

È la seconda volta che l'acquisto,mi piace moltissimo perché colora i capelli scuri senza bisogno di decolorarli ma basta miscelarlo con l'ossigeno 30 vol. o 40 vol.,io ho usato il 30 e mi è venuto una meraviglia anche se scarica molto. Metto 3 selle per il semplice fatto che la prima volta mi sono arrivate 3 confezioni come da descrizione e stavolta solo 1 sempre allo stesso prezzo delle 3 confezioni che avevo ordinato la prima volta...dove sono finite le altre 2?

I recently purchased L’Oreal Excellence Hicolor, Red Magenta Highlights for my daughter. She wanted to dye sections of her hair in red, without having to bleach her hair first (she has very dark hair with 3B and 3C curls). This product was very easy to use and created deep red tones (as was desired) on dark hair. We will definitely be buying this product again. NOTE: while the instructions said to use a #40 volume developer we opted for a number 20 instead to avoid loosening the curls too much. Worked great!