The Chief Customer Officer Playbook: 8 Strategies that Will Accelerate Your Career and Win You a Seat at the Executive Table Paperback – 6 Jan. 2023

Well written book around the CCO role as it stands today, and thoughts on the future direction of customer facing teams/roles.Rod gives practical examples throughout the book on strategies for upskilling in 8 key areas. He calls on numerous industry thought leaders for additional insights, as well as bringing his experiences to life in an easily digestible way.

This a well written book that covers a wide range of customer-related topics that anybody with a career centred around customers would find useful and should read.The author draws on experience from a long career working in customer roles at well-known and successful companies to provide a logical and easy to follow format that demystifies the routes to becoming a Chief Customer Officer. He provides a framework, actionable insights, thought leadership and a strategic roadmap to get there.Thoroughly recommended for customer-facing professionals to get ahead.