Nano Teeth Whitening Toothpaste-75ml

As a smoker my teeth just aren't as white as I'd like, this toothpaste has really helped with taking some of the staining you get as a smoker. Quite expensive, but it has worked better than some of the cheaper brands I've tried. 4 Stars

My mother-in-law has used whitening toothpaste by Whitewash before and I've tried it and their toothbrushes and I was impressed with both cleaning and stain removal though not sure if I would've paid the premium but this Nano range is their new offering with extra stain removal power, support against acidic foods and apparently remineralising and of course freshening breath whilst being SLS free and importantly triclosan free. SLS is a common inflammatory and irritant agent which can cause perioral dermatitis in prone individuals and exacerbate eczema patches on the rest of the face due to aerosolisation during brushing (specks) and triclosan whilst an effective antibacterial and proven to help with bad breath it is an endocrine disruptor which can be harmful for those with or a genetic weakness towards endocrine issues or immune disorders. The toothpaste is an excellent one, it reminds me of the Colgate one from a few years ago that was designed to be used every now and then as a deep clean, my teeth feel fresh from the hygienist after using this toothpaste even with the same toothbrush set up. This is probably due to the microparticles designed to scrub away surface stains and plaque. My teeth have been whitened by strips but this has helped to maintain the White And I believe health of my teeth which don't seem as sensitive when brushing. The taste is slightly chalky/milky but I can deal with that for the efficacy of the product. I wish I could afford this full time for myself as its such a good toothpaste. My hubby baulked at the price which means this would probably be an occasional treat on offer that I would hide from my hubby who lavishes toothpaste on his brush but if you can afford this it's really good and great for those concerned about their endocrine health- I would pay this for a non whitening version for my daughters though due to the endocrine support!

This is fine as whitening toothpaste goes. I have noticed a slightly brighter smile in the mirror after several weeks use. I like that this product prevents acid damage and the ingredients seem fine. I'm no expert but overall it tastes good and cleans as well as my Colgate total. Very expensive though and I can't say I have seen enough difference that I would pay this much for toothpaste going forward.

The most important thing to realise about any toothpaste claiming to be "whitening" is that it is not some miraculous cure for bad teeth. In actual fact, any whitening product you find on the high street in the UK is a stain remover at best. In terms of getting white teeth, these "miraculous" toothpastes will only get you so far. If you're looking for a Hollywood blinding smile you would certainly need to seek out a professional whitening service. Ask any well informed dentist in the UK and they will confirm this for you. In the UK many of the whitening ingredients you find in the US are actually illegal so you'd struggle to find anything in comparison to some of the high street products you can find there. However, this formula has at least been allegedly developed by dentists. It is manufactured in the UK and seems particularly ethical in that it supports a dentistry charity initiative. I have fairly good teeth anyway, people often ask me what I use on them. I personally tend to stick with the Colgate Max White toothpaste, complimented by the mouthwash in the same range. It also helps I have an advanced electric toothpaste with a polishing feature. The worst thing you can do for your teeth is scrub them like you are trying to get rid of a tough stain on your cooker. Harsh brushing actually erodes the tooth enamel so you should brush gently in small circles for at least two minutes. That is 70% of the work to be honest, rather than the product itself. In terms of taste, this toothpaste reminded me of Trebor Soft Mints. It is a mild spear mint like taste and is not unpleasant. I compared ingredients with Colgate Max White and there are two noticeable ingredients in the Nano paste not present in Colgate. This is hydroxyapatite and xylitol. Hydroxyapatite is designed to remineralise tooth enamel while xylitol has been proven to reduce cavities and tooth decay while starving bad bacteria in your mouth. There does not appear to be any exclusive whitening ingredients that are not in other brands of whitening toothpastes. While very expensive I did notice a slightly whiter effect than Colgate and more important this product has been designed by dentists to encompass advanced enamel care. Fundamentally this is the most important part of your teeth, regardless to how white they look.

It has a really nice taste and the design is very sleek. However, I cannot say after a full month's use whether I have noticed any whitening. It recommends using it with other whitening products also. This toothpaste is unusual in that it advises you not to rinse your mouth also after brushing. Overall it tastes good, but not worth the cost.

A very effective product. I only used it 4 times in one week and noticed a big improvement. I plan to go back to this and to keep using it as often as I can to make a real difference. It's understated in packaging and it's not really memorable whilst using it, but the results are very impressive.

I've been using this for a few weeks. I haven't noticed much of a difference from the significantly cheaper whitening toothpastes I've used in the past, which - when you are paying this much - is an issue, I'm afraid. The taste is subtle, which I like, and it does a reasonable cleaning job, but as far as whitening goes it seems only to address surface stains, which for most people is not going to be the reason their teeth aren't as white as they want.

I'm not 100% convinced by any tooth whitening product I've used, but I must say this did impress me. The results are better than most toothpastes I use regularly. I'd recommend using this occasionally. Firstly because of the price. And secondly because it doesn't really feel like your teeth are getting a good day-to-day clean. I'd put that down to a lack of minty-ness and not really any lack of efficacy. I just like that feeling of having cleaned my teeth with a really fresh, minty toothpaste and this is much more subtle than that.