








❄️ Unlock your coolest platinum look—fast, flawless, and fierce!
PROVOKE Touch of Silver Go Icy Shampoo delivers an icy platinum hair color up to 2 shades lighter in just one wash, powered by advanced triple toning technology that neutralizes brassy tones. Enriched with keratin, it deeply hydrates and strengthens hair for a healthy, shiny finish. This 200ml vegan, hypoallergenic formula offers a quick 5-minute application, perfect for busy professionals seeking salon-quality results at home.








| Manufacturer | Karium Ltd | 
| Package dimensions | 17.6 x 5.4 x 3.2 centimetres | 
| Package Weight | 0.25 Kilograms | 
| Item dimensions L x W x H | 36 x 58 x 175 millimetres | 
| Item weight | 0.21 Kilograms | 
| Brand | PROVOKE | 
| Colour | Colour10 | 
| Format | Cream | 
| Volume | 200 Millilitres | 
| Scent | Floral | 
| Special features | Hypoallergenic, Not Tested On Animals, Scented, Travel Size, Vegan | 
| Item model number | 40027060 | 
| Product Dimensions | 3.6 x 5.8 x 17.5 cm; 210 g | 
| ASIN | B0CWPGLYS4 | 
C**8
Good for brassiness :)
Really good for toning down the brass in your hair!I use a couple of times per week more than that and it ends up looking a little bit purple...
L**Y
Great shampoo
Used this for years, I never leave it on for the length it says on the bottle due to the purple hue.
S**S
Easy to use and good tint
Works well with blonde hair
A**.
Good icy blonde hair
Does what it says on the bottle. Excellent price
K**R
From blonde to grey
It turns my blonde highlights grey. This will be fab if you have grey hair, but if your buying it as a blonde ash toner, don't bother.
K**
Excellent shampoo
Love this shampoo. Gives my hair a lovely gloss without being greasy. The colour is great and adds a good brightness to hair without going brassy.
F**
A must buy on bleach hair
Smells great! Effective easy to use. I find the go icy range is far better than the original one. After doing highlights I use the shampoo direct on the hair on any yellow areas first up to 10mins . Amazing . Use this rather than a tonar! It's lasts well too . Great shine and softness . Would recommend to rinse hair very well x
M**Y
Nice finish
Works well
Trustpilot
3 days ago
2 months ago