wet n wildSoft Blur Matte Lipstick, Velvety Semi-Sheer Buildable & Blendable Non-Drying Formula, Comfortable Wear, Vegan & Cruelty-Free - I'm Shy

Omg this blur balm is incredible. It does exactly as says, gives s blur, soft and semi matte finish. The color is slightly sheer but buildable. Looks very natural to me.It’s surprisingly light weight and lasted me 7/8 hours throughout 2 meals and drinking from a cup.It’s not moisturizing or drying. But I would suggest applying a lip balm first to fill in lip lines, let that settle and then apply the blur balm. You get more of that blur effect if you pat the product on your lips vs swiping left and right.I’m gonna buy 10 more lol it’s that good!

Nice, soft texture soft on the lips, good applicator with lots of product, and the blur effect is definitely there. A clever idea, for reds especially, because imo reds only look good with very precise application with a liner and a lot of touch-ups, and since I can't be bothered with that, I rarely wear red lips. Blotting in layers can give this effect, but you often end up more pink or orange instead of red, but this gives you a blotted look with a more true color. It looks messy in close-up photography, which is why I didn't include a pic, but just looking with human eyes, it looks great. I will try some of the other shades, but I wish I there were more red shades. I might shoot off an email to wet n wild suggesting more reds in this formula, because it's that good.

I bought Bali Blossom first, wore it to work all night and then immediately ordered Little Red Rosette.These are somewhere between a lipstick and lip balm without any shine. They remind me of Glossier’s first iteration of Generation G.They produce a subtle wash of color that is blurring and soft but is buildable to a bright pop of color.With any matte lip color, these can enhance the look of dryness so I do recommend doing a lip scrub beforehand and/or applying a moisturizing lip balm and let sit for a bit before wiping off and applying. That being said, I didn’t find the formula drying in of itself. It’s a lot more comfortable than liquid mattes or other blurring lip products I’ve tried.The wear is pretty decent. They aren’t fade proof or budge proof, but I only had to reapply maybe twice throughout my shift, which is pretty decent for a 9 hour serving shift where I’m constantly talking, drinking from my water bottle, snacking to keep up my energy, drinking coffee etc. it does start to slip if you eat anything greasy, just like a liquid matte formula does.Came off easily when washing my face with my double cleanse method with using cleansing oil first to remove makeup.All in all for the price point these are great. I will say the colors online aren’t entirely accurately represented but I love the colors.

Got homecoming Queen. I like the feel and the sheerness, feels like Glossiers Gen X lipstick, however the color was much more red than I was looking for - the color swatches looked more like jammy, berry, purply red but the actual color is more of a bright berry red with no purple

Good Price. Love the natural color. Can last for 4-5hours without re-touch.

The lipstick was loose in the container. It was obvious before I even got it out of the packing that the actual lipstick bullet was not secured to the tube. Pretty color but useless.

i bought three but threw them all away. super drying. just like most other matte lipsticks but not as much color.

100% better than Bisou Balm by Violette_FR! Bisou Balm dries my lips out so much that they actually hurt in a few hours. Also, Bisou Balm is $29.00 per tube (0.08oz / 2.5g), and the Soft Blur Matte Lipstick is typically under $5.00 (0.11oz / 3.15g)! The colors are similar, but Soft Blur has more pigment (just blot once or twice, perfectly duped). They even smell similar, but Bisou Balm has a stronger scent. The colors in my swatch photo are: Top Left: Bisou Balm Sucette, Bottom Left: Soft Blur in Homecoming Queen. Top Right: Bisou Balm Amour Fou, Bottom Right: Little Red Rosette. For the price, Soft Blur Matte Lipsticks are a VERY good dupe and you can afford to try all the colors. Yes, my Homecoming Queen lipstick bullet was loose, but I just pushed it back in while putting it on and it's been fine ever since. I love them so much I've already bought backups to store!