Osram is a company that first started making light bulbs, and then moved on to other lighting technologies such as lamps, neon signs, and more. When a company starts a new product, it has to consider how its new product will compete with other similar products. In Osram's case, the company had to compete with companies such as Philips and Sylvania. As Osram released their first light bulb in 1908, they also began to design their own lamps as well as neon signs. In the 1940s, Osram expanded into the field of neon lights for advertising and signage. In 1938, they created one of the first neon-signs that could be seen from a distance. Osram has been known for their innovation and dedication to customer satisfaction. Their goal is to provide more efficient lighting solutions that are easy to use and affordable for everyone. Osram was founded in Germany in 1873 by Johann Wilhelm Osram. The company began manufacturing light bulbs under the name "Johannes Plucker & Co.", which was later changed to "Johannes Electric Company". In 1908, they created the first incandescent light bulb with an efficiency of 9%. It was named "Aurora" and was made with a tungsten filament coiled around a transparent glass tube and coated with tin oxide. They also released another improved model called "Aurora Triplex". In 1909, Osram began manufacturing their own lamps and neon signs as well as designing their own light fixtures. In 1923, their company name was changed again to "Johannes GmbH & Co." Osram is a German lighting fixture manufacturer with headquarters in Munich, Germany and operates production facilities in Europe, Asia, and North America. It is owned by Siemens AG and is considered to be one of the most important lighting companies in history with over 100 years of history. This company has been around since 1873 and has been developing lighting technologies since 1908 when they produced the first incandescent light bulb with an efficiency of 9%.