---
product_id: 100839426
title: "It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads)"
brand: "sg essentials"
price: "16.54 OMR"
currency: OMR
in_stock: true
reviews_count: 8
category: "Sg Essentials"
url: https://www.desertcart.com.om/products/100839426-it-s-so-pure-all-natural-laundry-detergent-powder-deep
store_origin: OM
region: Oman
---

# HE machine sensor safe, low lather 100% plant & ion-based formula 100 loads per bag, ultra concentrated It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads)

**Brand:** sg essentials
**Price:** 16.54 OMR
**Availability:** ✅ In Stock

## Summary

> 🌿 Elevate your laundry game with pure, powerful, and planet-friendly clean!

## Quick Answers

- **What is this?** It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads) by sg essentials
- **How much does it cost?** 16.54 OMR with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.om](https://www.desertcart.com.om/products/100839426-it-s-so-pure-all-natural-laundry-detergent-powder-deep)

## Best For

- sg essentials enthusiasts

## Why This Product

- Trusted sg essentials brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Smart for Your Machine:** Low-lather formula protects HE washer sensors while cleaning clothes and the machine’s interior.
- • **Eco-Chic Laundry Upgrade:** Cruelty-free, reduces plastic waste, and softens hard water naturally—join the sustainable laundry movement.
- • **Pure Power, Zero Compromise:** Harness the deep-cleaning strength of plant enzymes without harsh chemicals or fragrances.
- • **Sensitive Skin’s Best Friend:** Non-toxic, vegan, fragrance-free, and cancer survivor tested for ultimate skin safety.
- • **Tough on Stains, Easy on Wallet:** Undiluted powder removes wine, blood, and grease stains using less detergent per load.

## Overview

It’s So Pure All Natural Laundry Detergent Powder delivers a potent, plant and ion-based cleaning formula that’s fragrance-free and non-toxic, ideal for sensitive skin and allergy sufferers. Tested by cancer survivors, it’s free from harsh chemicals like phosphates and sulfates. Compatible with HE machines, it produces minimal lather to protect sensors while effectively removing tough stains. Each bag offers up to 100 loads, making it an affordable, eco-conscious choice for deep, gentle cleaning.

## Description

Buy It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads) on desertcart.com ✓ FREE SHIPPING on qualified orders

Review: Scent free, great for most fabrics - This laundry detergent is fabulous. Here’s why: -Truly fragrance-free and more importantly, without any scent at all, it is excellent for sensitive skin and noses. -Great value, 1.5 little scoops (which is included) does a full load of towels. -Effective natural detergent that is cruelty free and reduces plastic consumption. -Only issue is that it is not as effective for synthetic fabrics that you want to hold their shape and body, like washable suiting pants and jackets. I’ll be using it on everything else and am thrilled to cut the Woolite use to a load a week. Death, taxes, and laundry are the real certainties is life - get yourself a cute jar to pop this powder in and make laundry time a little pretty and fun too!
Review: Laundry soap with essential oils and safe actually works! - I love this stuff, I'm obsessed and going to purchase my second bag tomorrow! This laundry soap smells really good, fresh, yet mild! It was a super fast delivery in nice packaging. When I bought it, I thought ok....I am going to put this to the test and I wasn't so sure about it because all other essential oil or natural products smell gross and absolutely do not work. I used it on the toughest laundry items in my house: men's wet gym clothes that tend to sit for days and unfortunately become very, very unpleasant smelling. As a matter of fact, I dont touch them with my hands when I put them in the laundry. I normally have to wash them with vinegar first with an extra rinse, then laundry soap from the store up to three times to make them smell clean and not of mildew and just yuk. I've tried the odor out products; they either smell bad or dont work. However, with this product, I used 4 scoops and one wash (scoops or so small compared to other products), no vinegar and bam! Smelled better and clean with 1 washing. I am so happy; no chemicals on the skin, I am saving water! With all other laundry items I find 1 scoop or 2 is perfect. (Towels 2 for example). I love the fragrance so do 5 others in my family both men and women. We all feel better about having no chemicals on our clothing, sheets, towels and we use it for our puppies bedding too! Thank you so much for introducing me to it. I am a long term customer.

## Features

- PLANT AND ION BASED Natural DETERGENT POWDER: The plant-based enzymes of It’s So Pure Laundry detergent powder is fragrance free and made for those who have sensitive skin, allergies, or eczema.
- CANCER PATIENT TESTED: The non-toxic washing detergent doesn’t contain phosphate or sulfate (SLS, SLES, SCS), bleach, chlorine, toxic chemicals. It is GMO, gluten & fragrance free and has been tested and approved by a cancer survivor.
- PERFECT FOR HIGH-EFFICIENCY WASHING MACHINES: Our innovative formula cleans even the dirtiest clothes while at the same time delivering minimum lather, so it doesn't harm HE machine sensors. Its ions and plant enzyme-based formula cleans the inner surface of your washing machine.
- IT ACTUALLY CLEANS: Unlike ordinary liquid detergent, power detergent is undiluted. Hence the results are quite effective even when you use smaller portions. It also delivers in-depth cleaning removing dirt and toughest stains like wine, blood, and grass.
- VERY AFFORDABLE: Great for all HE washers and uses ions to soften hard water, just one bag of It’s So Pure Detergent can wash up to 100 loads of laundry, going easy on your pocket.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B07L5CV94M |
| Best Sellers Rank | #126,081 in Health & Household ( See Top 100 in Health & Household ) #131 in Powder Laundry Detergent |
| Customer Reviews | 4.4 4.4 out of 5 stars (578) |
| Date First Available  | December 6, 2018 |
| Is Discontinued By Manufacturer  | No |
| Manufacturer  | SG Essentials |
| Product Dimensions  | 11 x 7 x 3.5 inches; 3 Pounds |

## Product Details

- **Brand:** SG Essentials
- **Item Form:** Powder
- **Material Type Free:** Chemical Free,Fragrance Free
- **Scent:** Fragrance Free
- **Unit Count:** 48.0 Ounce

## Images

![It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads) - Image 1](https://m.media-amazon.com/images/I/81GgQ0aZ9TL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Scent free, great for most fabrics
*by K***W on June 2, 2021*

This laundry detergent is fabulous. Here’s why: -Truly fragrance-free and more importantly, without any scent at all, it is excellent for sensitive skin and noses. -Great value, 1.5 little scoops (which is included) does a full load of towels. -Effective natural detergent that is cruelty free and reduces plastic consumption. -Only issue is that it is not as effective for synthetic fabrics that you want to hold their shape and body, like washable suiting pants and jackets. I’ll be using it on everything else and am thrilled to cut the Woolite use to a load a week. Death, taxes, and laundry are the real certainties is life - get yourself a cute jar to pop this powder in and make laundry time a little pretty and fun too!

### ⭐⭐⭐⭐⭐ Laundry soap with essential oils and safe actually works!
*by C***C on April 22, 2019*

I love this stuff, I'm obsessed and going to purchase my second bag tomorrow! This laundry soap smells really good, fresh, yet mild! It was a super fast delivery in nice packaging. When I bought it, I thought ok....I am going to put this to the test and I wasn't so sure about it because all other essential oil or natural products smell gross and absolutely do not work. I used it on the toughest laundry items in my house: men's wet gym clothes that tend to sit for days and unfortunately become very, very unpleasant smelling. As a matter of fact, I dont touch them with my hands when I put them in the laundry. I normally have to wash them with vinegar first with an extra rinse, then laundry soap from the store up to three times to make them smell clean and not of mildew and just yuk. I've tried the odor out products; they either smell bad or dont work. However, with this product, I used 4 scoops and one wash (scoops or so small compared to other products), no vinegar and bam! Smelled better and clean with 1 washing. I am so happy; no chemicals on the skin, I am saving water! With all other laundry items I find 1 scoop or 2 is perfect. (Towels 2 for example). I love the fragrance so do 5 others in my family both men and women. We all feel better about having no chemicals on our clothing, sheets, towels and we use it for our puppies bedding too! Thank you so much for introducing me to it. I am a long term customer.

### ⭐⭐⭐⭐ Mild, lovely scent. Gets stains out and brightens whites.
*by W***E on March 28, 2021*

I have been using toxin free products for many years (30+). During COVID shutdown, I have been purchasing more products online. I saw this one pop up when I searched for "natural laundry products" and decided to give it a try. This laundry detergent is wonderful! Mild, lovely scent. Gets stains out and brightens whites like no other I have tried. Leaves your clothes soft (I do not use softners or dryer sheets) when many other "natural" laundry products lack in that department. The only negative I found is that, on occasion, the powder did not completely dissolve and left some streaks on my dark clothing. My washer does not add water until the lid is locked, so I am not able to add to water before clothing. Those streaks disappeared when removed from the dryer. If I was hanging my clothing to dry, this could be an issue. I think the benefits of this product outweigh this issue and I will definitely purchase again.

## Frequently Bought Together

- It’s So Pure All Natural Laundry Detergent Powder – Deep Cleaning, Removes Dirt, Grease, Stains – Non-toxic, Vegan, Fragrance Free Laundry for Sensitive Skin, HE Compatible (100 Loads)
- Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
- OxiClean Free Versatile Stain Remover Powder, 3 lb

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*Product available on Desertcart Oman*
*Store origin: OM*
*Last updated: 2026-03-17*