---
product_id: 270208001
title: "OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets"
price: "20.40 OMR"
currency: OMR
in_stock: true
reviews_count: 5
url: https://www.desertcart.com.om/products/270208001-oxford-university-press-building-distinctive-brand-assets
store_origin: OM
region: Oman
---

# OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets

**Price:** 20.40 OMR
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets
- **How much does it cost?** 20.40 OMR with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.om](https://www.desertcart.com.om/products/270208001-oxford-university-press-building-distinctive-brand-assets)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Buy OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets by Romaniuk, Jenni online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

Review: Très bon livre que je recommande mais accrochez vous car les exemples ne sont pas omniprésents.
Review: I loved how data-driven this book is. It provides a clear case of "why" Distinctive assets are important and the key branding concepts that all marketers need to know. But the "How" isn't clear. For example, it would say that mental availability is important but does not dive into exactly how to measure that. It doesn't share what survey questions they used in their experiments.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #27,805 in Books ( See Top 100 in Books ) #11 in Media & Communications Industry #49 in Advertising #96 in Sales & Selling |
| Customer reviews | 4.6 4.6 out of 5 stars (102) |
| Dimensions  | 23.37 x 1.78 x 16 cm |
| Edition  | Illustrated |
| ISBN-10  | 0190311509 |
| ISBN-13  | 978-0190311506 |
| Item weight  | 1.05 Kilograms |
| Language  | English |
| Print length  | 248 pages |
| Publication date  | 16 March 2018 |
| Publisher  | OUP Australia and New Zealand |

## Images

![OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets - Image 1](https://m.media-amazon.com/images/I/61qHPfwsELL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by A***D on 8 December 2021*

Très bon livre que je recommande mais accrochez vous car les exemples ne sont pas omniprésents.

### ⭐⭐⭐⭐ Review
*by S***R on 8 July 2022*

I loved how data-driven this book is. It provides a clear case of "why" Distinctive assets are important and the key branding concepts that all marketers need to know. But the "How" isn't clear. For example, it would say that mental availability is important but does not dive into exactly how to measure that. It doesn't share what survey questions they used in their experiments.

### ⭐⭐⭐⭐⭐ Review
*by H***M on 25 April 2018*

I'm a market researcher and brand consultant with lots of international experience. And I just love this book as I have the previous book from Byron Sharp and Jenni Romaniuk. Why? Because they write their findings of how marketing works based on science, based on how our brains really work instead of how we perceive our brains to work or how we wish our brains should work. And I must admit, that I had to change the way I've interpreted our own data in the past. Nowadays I can see the rules of Romaniuk und Sharp popping up in most data sets. Creating strong, distinctive assetts is of outmost importance in times of information overload. Romaniuk writes eloquently about the chances and pitfalls of working with the brands assetts. Many examples make it easy to follow her reasoning. Want to become better at Branding? Grab a copy and get to work!

## Frequently Bought Together

- OXFORD UNIVERSITY PRESS Building Distinctive Brand Assets
- OXFORD UNIVERSITY PRESS How Brands Grow: What Marketers Don't Know
- OXFORD UNIVERSITY PRESS How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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*Product available on Desertcart Oman*
*Store origin: OM*
*Last updated: 2026-01-25*