---
product_id: 39626576
title: "Consumer Behavior: Buying, Having, and Being 12th Edition"
brand: "michael solomon"
price: "52.10 OMR"
currency: OMR
in_stock: true
reviews_count: 8
url: https://www.desertcart.com.om/products/39626576-consumer-behavior-buying-having-and-being-12th-edition
store_origin: OM
region: Oman
---

# Consumer Behavior: Buying, Having, and Being 12th Edition

**Brand:** michael solomon
**Price:** 52.10 OMR
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Consumer Behavior: Buying, Having, and Being 12th Edition by michael solomon
- **How much does it cost?** 52.10 OMR with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.om](https://www.desertcart.com.om/products/39626576-consumer-behavior-buying-having-and-being-12th-edition)

## Best For

- michael solomon enthusiasts

## Why This Product

- Trusted michael solomon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Full description not available

## Images

![Consumer Behavior: Buying, Having, and Being 12th Edition - Image 1](https://m.media-amazon.com/images/I/71guIUX-R5L.jpg)
![Consumer Behavior: Buying, Having, and Being 12th Edition - Image 2](https://m.media-amazon.com/images/I/91G6AD1fFQL.jpg)
![Consumer Behavior: Buying, Having, and Being 12th Edition - Image 3](https://m.media-amazon.com/images/I/7184Dmg-W3L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Very useful for Marketing Psychology - understanding customers, why they do what they do.
*by N***I on December 15, 2022*

Very useful for Marketing Psychology. The book was 2nd hand, a little damaged but very helpful for my marketing studies at University.

### ⭐⭐⭐⭐⭐ Love that I could rent it instead of spending more ...
*by N***N on October 25, 2017*

such an interesting book. Love that I could rent it instead of spending more than double to buy it.

### ⭐⭐⭐⭐ Great Text Book; Too Many Typos, though.
*by E***E on June 28, 2019*

Helpful textbook for consumer behavior. We used it in a class. The author made a typo and said "Chester" (Cheetos) was the mascot of Pringles. Haha. I struggled to read the section on different generations. In one paragraph, he called millennial by three different names. This is very taboo in writing. Just pick one! Makes it difficult to read. Otherwise, the book had helpful information but the writing style can be tedious. It was pretty "up" on the modern marketing and behaviors of younger shoppers. There were several errors/typos in the first few chapters. Disappointing for such an expensive book with so many earlier editions.

## Frequently Bought Together

- Consumer Behavior: Buying, Having, and Being
- Thinking, Fast and Slow

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*Product available on Desertcart Oman*
*Store origin: OM*
*Last updated: 2026-02-22*