---
product_id: 48371555
title: "Sumotech Flexible Hold Cream Solid | Pliable Texture, Flexible Hold + Lo-shine Finish | Wavy, Straight, 50 ml"
brand: "bumble and bumble"
price: "20.56 OMR"
currency: OMR
in_stock: true
reviews_count: 13
category: "Bumble And Bumble"
url: https://www.desertcart.com.om/products/48371555-sumotech-flexible-hold-cream-solid-pliable-texture-flexible-hold-lo
store_origin: OM
region: Oman
---

# Non-greasy shimmering finish Sulphate-free formula Strong 24h hold Sumotech Flexible Hold Cream Solid | Pliable Texture, Flexible Hold + Lo-shine Finish | Wavy, Straight, 50 ml

**Brand:** bumble and bumble
**Price:** 20.56 OMR
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your style game with Sumotech — where lasting hold meets sleek sophistication.

## Quick Answers

- **What is this?** Sumotech Flexible Hold Cream Solid | Pliable Texture, Flexible Hold + Lo-shine Finish | Wavy, Straight, 50 ml by bumble and bumble
- **How much does it cost?** 20.56 OMR with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.om](https://www.desertcart.com.om/products/48371555-sumotech-flexible-hold-cream-solid-pliable-texture-flexible-hold-lo)

## Best For

- bumble and bumble enthusiasts

## Why This Product

- Trusted bumble and bumble brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-day Power Play:** Experience a firm hold that lasts from morning meetings to after-hours events without reapplication.
- • **Signature Woody Scent:** Subtle, sophisticated fragrance that complements your confident presence.
- • **Clean & Conscious Styling:** Sulphate-free, gentle on hair and scalp, perfect for the mindful professional.
- • **Effortless Texture Control:** Lightweight gel formula sculpts hair without clumping or greasiness—just pure style.
- • **Minimal Product, Maximum Impact:** A little goes a long way—50ml lasts up to 3 months with daily use, making luxury sustainable.

## Overview

Bumble and Bumble Sumotech is a premium 50ml hair styling gel designed for professionals seeking a strong, all-day hold without greasiness. Its sulphate-free formula offers a clean, non-clumping texture with a subtle woody scent, making it ideal for thick or dull hair types. Endorsed for lasting performance and minimal product use, it delivers a shimmering finish that keeps you looking sharp from desk to dinner.

## Description

Bumble and Bumble Sumotech 50ml / 2 fl.oz. : desertcart.co.uk: Beauty

Review: Awesome - I was sceptical with the product price being double the price of the usual brands (Fudge etc) but this is an amazing product, one that actually lasts a full day. If you have thicker hair like I do, you will understand how frustrating it is when other brands simply 'dry out' in hours and you might as well have not bothered. This product seems like it has solved the perfect balance between strong hold that lasts but is also easily washed out. The best I've discovered yet, would buy it in bulk if they did offers.
Review: Finally! - I've always had problems with trying to find s decent hair product which give a lasting hold without making my hair clump together and look greasy. I have thick blond hair and used to use a matt clay by V05, however, I always found it made my hair look very greasy, lost it's hold easily and needed constant re-adjusting. I also tried the Matt Separation Wax produced by Tigi Bedhead, however, I found that it lost it's hold in hot temperatures such as on holiday and in clubs, and whenever my hair grew, I had the same problems associated with the VO5. Bumble and Bumble's Sumotech is a miracle, I was surprised to see how small the pot was when I first tried it (especially for the price which some may find 'extortionate), however, it lasted me almost 3 months, and that was with daily use. You only require a tiny amount to be applied to the hair, and I usually apply it on lightly dampened hair then blow-dry into the preferred shape. It gives a very strong hold whist not making it look greasy but giving it an almost shimmering effect (almost Joey Essex style). I have to say that unless they (whoever they may be) make something better, I'm never going to use anything else!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B000BIUGTQ |
| Best Sellers Rank | 17,895 in Beauty ( See Top 100 in Beauty ) 269 in Body Lotions 5,477 in Hair Care |
| Country of origin  | France |
| Customer reviews | 4.3 4.3 out of 5 stars (1,025) |
| Date First Available  | 1 Jan. 2008 |
| Is discontinued by manufacturer  | Yes |
| Item model number  | B1H2010000 |
| Manufacturer  | Bumble and Bumble |
| Product Dimensions  | 6 x 5.6 x 5.2 cm; 42.52 g |

## Product Details

- **Brand:** Bumble and bumble
- **Hair type:** Dull
- **Item form:** Gel
- **Item volume:** 50 Millilitres
- **Liquid volume:** 50 Millilitres
- **Material Type Free:** Sulphate Free
- **Number of items:** 1
- **Product benefits:** Firm Hold
- **Scent:** woody
- **Unit count:** 50.0 millilitre

## Images

![Sumotech Flexible Hold Cream Solid | Pliable Texture, Flexible Hold + Lo-shine Finish | Wavy, Straight, 50 ml - Image 1](https://m.media-amazon.com/images/I/71n1j2op4xL.jpg)

## Questions & Answers

**Q: What are the key benefits of Sumoclay Matte Texture Clay?**
A: Sumoclay is a lightweight, workable matte clay that provides a firm but moldable hold. Unlike traditional waxes or creams, its formula creates a bulked-up, broken-in look with a natural, matte finish.

**Q: What hair types does Sumoclay Matte Texture Clay work best for?**
A: Sumoclay works best for individuals with fine to medium hair types and is ideal for shorter hair. It is also suitable for adding definition and separation to longer, undone styles like wavy hair or bobs.

**Q: How do I use Sumoclay Matte Texture Clay?**
A: To create a textured look, apply the product to dry hair and rake through with fingers. Emulsify a small amount in your hands and rake it through the ends of your hair with your fingers to add definition and separation.

**Q: What products should I pair Sumoclay Matte Texture Clay with?**
A: This is a versatile product and valuable addition to any regimen that makes sense for you based on your unique hair goals and concerns. Follow your routine with Sumoclay Matte Texture Clay to finish your look.

**Q: What are the key ingredients in Sumoclay Matte Texture Clay?**
A: Kaolin clay helps absorb to creates a mattifying effect that the product is known for. Rice bran wax and PVP hold polymers contribute to firm, moldable hold.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Awesome
*by M***N on 14 October 2012*

I was sceptical with the product price being double the price of the usual brands (Fudge etc) but this is an amazing product, one that actually lasts a full day. If you have thicker hair like I do, you will understand how frustrating it is when other brands simply 'dry out' in hours and you might as well have not bothered. This product seems like it has solved the perfect balance between strong hold that lasts but is also easily washed out. The best I've discovered yet, would buy it in bulk if they did offers.

### ⭐⭐⭐⭐⭐ Finally!
*by L***R on 14 August 2012*

I've always had problems with trying to find s decent hair product which give a lasting hold without making my hair clump together and look greasy. I have thick blond hair and used to use a matt clay by V05, however, I always found it made my hair look very greasy, lost it's hold easily and needed constant re-adjusting. I also tried the Matt Separation Wax produced by Tigi Bedhead, however, I found that it lost it's hold in hot temperatures such as on holiday and in clubs, and whenever my hair grew, I had the same problems associated with the VO5. Bumble and Bumble's Sumotech is a miracle, I was surprised to see how small the pot was when I first tried it (especially for the price which some may find 'extortionate), however, it lasted me almost 3 months, and that was with daily use. You only require a tiny amount to be applied to the hair, and I usually apply it on lightly dampened hair then blow-dry into the preferred shape. It gives a very strong hold whist not making it look greasy but giving it an almost shimmering effect (almost Joey Essex style). I have to say that unless they (whoever they may be) make something better, I'm never going to use anything else!

### ⭐⭐⭐⭐ Sumo tech
*by A***R on 30 November 2025*

Does it’s job with non greasy as well

## Frequently Bought Together

- Bumble and bumble. Sumotech Flexible Hold Cream Solid | Pliable Texture, Flexible Hold + Lo-shine Finish | Wavy, Straight, 1.5 Ounce
- Bumble and bumble. Hair Styling Cream For Versatile Control | Builds Body, Creates Sleek Looks + Enhances Curls | Curly, Wavy, Straight, 8.5 Fl Oz
- Bumble and bumble. Grooming Creme Styling Cream | Smoothing + Subtle Hold | For Fine to Medium Hair, 5 Fl Oz

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*Product available on Desertcart Oman*
*Store origin: OM*
*Last updated: 2026-02-21*