---
product_id: 54410019
title: "The Eureka Factor: Creative Insights and the Brain"
brand: "windmill books"
price: "8.35 OMR"
currency: OMR
in_stock: true
category: "Paperback"
url: https://www.desertcart.com.om/products/54410019-the-eureka-factor-creative-insights-and-the-brain
store_origin: OM
region: Oman
---

# The Eureka Factor: Creative Insights and the Brain

**Brand:** windmill books
**Price:** 8.35 OMR
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Eureka Factor: Creative Insights and the Brain by windmill books
- **How much does it cost?** 8.35 OMR with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.com.om](https://www.desertcart.com.om/products/54410019-the-eureka-factor-creative-insights-and-the-brain)

## Best For

- windmill books enthusiasts

## Why This Product

- Trusted windmill books brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Where do great ideas come from? What actually happens in your brain during a 'Eureka' moment? And how can we have more of them? It has been two millenia since Archimedes supposedly first shouted 'Eureka!' as he sat in his bath. The word - Greek for 'I have found it' - captures the feeling we have all experienced during moments of sudden insight. Despite a century of scientific inquiry into the nature of these particular moments, their origin has remained a mystery. Mark Beeman and John Kounios, leading experts on the neural bases of insight and creative thinking, have conducted pioneering neuroimaging research examining brain activity at and before these moments of clarity. In The Eureka Factor they reveal exactly how sudden insights are formed in the brain, how we can increase our chances of generating them, and how they impact our thinking. Helping to unlock the mechanisms behind intuitive flashes and inspiration, this groundbreaking account not only explains the science of insight, but also describes the keys to innovation and creativity.

## Images

![The Eureka Factor: Creative Insights and the Brain - Image 1](https://images-eu.ssl-images-amazon.com/images/I/4153puvBpvL.jpg)
![The Eureka Factor: Creative Insights and the Brain - Image 2](https://images-eu.ssl-images-amazon.com/images/I/51Mro%2BSt9mL.jpg)

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*Product available on Desertcart Oman*
*Store origin: OM*
*Last updated: 2026-02-21*