--- product_id: 60060411 title: "Truly Matte Foundation, Soft Beige CLM354" brand: "l.a. colors" price: "2.86 OMR" currency: OMR in_stock: true reviews_count: 13 category: "L.A. Colors" url: https://www.desertcart.com.om/products/60060411-truly-matte-foundation-soft-beige-clm354 store_origin: OM region: Oman --- # All-day wear Buildable coverage Cruelty-free formula Truly Matte Foundation, Soft Beige CLM354 **Brand:** l.a. colors **Price:** 2.86 OMR **Availability:** ✅ In Stock ## Summary > ✨ Matte perfection that lasts all day—because your glow deserves no interruptions! ## Quick Answers - **What is this?** Truly Matte Foundation, Soft Beige CLM354 by l.a. colors - **How much does it cost?** 2.86 OMR with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.com.om](https://www.desertcart.com.om/products/60060411-truly-matte-foundation-soft-beige-clm354) ## Best For - l.a. colors enthusiasts ## Why This Product - Trusted l.a. colors brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Match:** Soft Beige with neutral undertones fits a wide range of skin tones for seamless blending. - • **Ethical Elegance:** Cruelty-free formula that aligns with your values and beauty goals. - • **Budget-Savvy Beauty:** Premium quality foundation without the premium price tag—luxury you can afford. - • **Flawless Matte Finish:** Stay shine-free and camera-ready from AM to PM with a smooth, powder-like texture. - • **Build Your Perfect Look:** Layerable medium coverage that blends effortlessly for natural to full glam. ## Overview L.A. COLORS Truly Matte Foundation in Soft Beige delivers a long-lasting, medium coverage matte finish with a creamy, blendable texture. Designed for all skin types, it controls shine and provides a flawless, natural look that stays put from morning to night. Cruelty-free and budget-friendly, this foundation is a top choice for professionals seeking reliable, camera-ready skin without compromise. ## Description The Truly Matte Foundation in Soft Beige offers a long-wearing, high-pigment formula that applies smoothly as a liquid and blends effortlessly to a beautiful matte, powder-like finish. Designed to provide excellent coverage while maintaining a natural look, this foundation helps control shine and gives the skin a flawless, even tone throughout the day. Available in 14 shades, it caters to a wide range of skin tones, ensuring a perfect match for many users. Its key benefit lies in its ability to deliver a matte finish that lasts, making it ideal for those seeking a polished, shine-free complexion. Review: Beautiful product, it completely met my expectations. - Great foundation for everyday use. It provides medium to full coverage with a smooth matte finish that lasts all day. Lightweight, easy to blend, and doesn’t feel heavy on the skin. Perfect for oily or combination skin. Excellent quality for the price—highly recommended! Review: Great coverage and long-lasting! - I’m so impressed with this foundation! The coverage is full and flawless without feeling heavy on my skin. It blends beautifully and gives a smooth matte finish that lasts all day — even in the Florida heat! I love that it doesn’t oxidize or make my face look oily after a few hours. For the price, it performs better than some high-end brands. Highly recommend if you want affordable, reliable coverage! ## Features - UNBEATABLE VALUE, FLAWLESS FINISH: Achieve silky smooth, buildable coverage that lasts all day without breaking the bank—perfect for creating endless looks that keep you confident and camera-ready. - MATTE FINISH: Enjoy a smooth, shine-free look all day with this easy-to-apply formula that keeps your skin looking flawless without breaking the bank. - ALL-DAY MATTE PERFECTION: This Truly Matte Foundation in Soft Beige stays put through every busy moment, keeping your skin shine-free and flawless from morning until night. - CRUELTY-FREE VALUE: Enjoy a flawless matte finish with confidence, knowing our Truly Matte Foundation is cruelty-free—perfect for budget-savvy beauty lovers who care. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B077QNY2TD | | Additional Features | Blendable, Buildable coverage, Creamy texture, Cruelty-free, Long Lasting | | Age Range Description | Adult | | Best Sellers Rank | #15,292 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #153 in Foundation Makeup | | Brand Name | L.A. COLORS | | Color | Soft Beige | | Container Type | Bottle | | Contour Shade Undertone | Neutral | | Country as Labeled | China | | Coverage | Medium | | Customer Reviews | 4.5 out of 5 stars 2,907 Reviews | | Finish Types | Cream, Matte | | Global Trade Identification Number | 00081555793548 | | Item Dimensions | 1.25 x 1.25 x 4.5 inches | | Item Form | Liquid | | Item Type Name | MAKEUP FOUNDATION | | Item Weight | 2.9 Ounces | | Manufacturer | L.A. COLORS Cosmetics | | Manufacturer Part Number | CLM354 | | Material Type Free | Cruelty-free | | Model Number | CLM354 | | Number of Items | 1 | | Package Information | Bottle | | Package Type Name | Bottle | | Product Benefits | Long-wearing | | Recommended Uses For Product | Face | | Skin Tone | All | | Skin Type | All | | UPC | 081555793548 | | Unit Count | 1.35 Fluid Ounces | ## Product Details - **Item Form:** Liquid - **Color:** Soft Beige - **Skin Type:** All, Combination, Normal, Sensitive - **Recommended Uses For Product:** Concealing, Dark Circles, Foundation, Skin, Skin Imperfections - **Material Type Free:** Cruelty-free ## Images ![Truly Matte Foundation, Soft Beige CLM354 - Image 1](https://m.media-amazon.com/images/I/51ckuHwSGmL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Beautiful product, it completely met my expectations. *by O***O on January 18, 2026* Great foundation for everyday use. It provides medium to full coverage with a smooth matte finish that lasts all day. Lightweight, easy to blend, and doesn’t feel heavy on the skin. Perfect for oily or combination skin. Excellent quality for the price—highly recommended! ### ⭐⭐⭐⭐⭐ Great coverage and long-lasting! *by K***Z on December 4, 2025* I’m so impressed with this foundation! The coverage is full and flawless without feeling heavy on my skin. It blends beautifully and gives a smooth matte finish that lasts all day — even in the Florida heat! I love that it doesn’t oxidize or make my face look oily after a few hours. For the price, it performs better than some high-end brands. Highly recommend if you want affordable, reliable coverage! ### ⭐⭐⭐⭐⭐ Good coverage. *by J***T on April 28, 2026* Lightweight. Blends well and good quality. Smooth finish and good coverage. ## Frequently Bought Together - L.A. COLORS Truly Matte Foundation, Soft Beige CLM354 - L.A. COLORS Mineral Pressed Powder, Creamy Natural CMP373 - essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.com.om/products/60060411-truly-matte-foundation-soft-beige-clm354](https://www.desertcart.com.om/products/60060411-truly-matte-foundation-soft-beige-clm354) --- *Product available on Desertcart Oman* *Store origin: OM* *Last updated: 2026-08-28*