influence: The Psychology of Persuasion (Collins Business Essentials) Paperback – December 26, 2006

A little slow though, but I think overall, it's good

Very interesting, great for marketing!

The book focuses mostly on the commerce and retail sectors, and how people try to sell you stuff. I think the book is best suited for shopaholics as it explains why this phenomenon occurs.

We are all consumers of goods and services in some way or another, and I am glad I have read this…. hopefully I should have done so much earlier, but certainly better late than never. The author discusses how the psychological mechanism works in making decisions, saying “yes” to a request, how our decisions are influenced/swayed, and how we can prevent ourselves from the situations where we likely end up making unwanted decisions and/or being exploited by ill-intended profiteers. In so doing, the six underlying principles: reciprocation, commitment/consistency, social proof, liking, authority, and scarcity, are introduced with ample examples from various intriguing researches, and how these potent influencers can be commissioned by those who want us to consciously or unconsciously comply with their requests. Used with due professional ethics, the six principles can be very effective marketing tools, but we as consumers would be certainly better equipped with understanding of the principles when dealing with someone who tries to pull a trick or two and manipulate our attitudes and behaviors.

Very good

Good book, fast delivery. Will buy again from the seller.

Physically the quality of the book is poor, the print looks like it's been photocopied on a bad photo copier. Expect more from publisher Harper. If you're not going to put it on kindle at least have a decent quality print version, not some backstreet publisher style version.

It has some scratches when I first opened it, I guess it’s fine