HATOLDLIY Fudge Clean Blonde Violet-Toning Shampoo 8.4 oz, Black, (100104033)

Let me start by saying I have tried about 6-8 different brands of purple/toning shampoo, some really expensive brands included like Kevin Murphy, Amika, Matrix, and even the Clairol version which has been around forever. My introduction to this product was through a friend. I saw her one day and her hair was this beautiful silvery/gray color, not completely, but it seemed to hit all the right spots and it really was so pretty. A color I had been wanting to try. So when I asked what brand/color it was she told me it was her shampoo. I've been using it for 2+ years and it really is the best one I have found. This shampoo is SUPER purple, meaning you will need to rinse your hands and shower after use. Depending on how "dramatic" you want the change to be, you can adjust how long you leave it in your hair and how often you use it. When I first started using it I used it everyday and would leave it on anywhere from 5-10 min. After a few weeks I dropped it down to a few minutes in, 2-3 days per week. Over the last couple of years I have professionally colored my hair a few different shades. Now I am platinum blonde and use it a few days each week leaving it on 5+ mins. There's not a lot of brassiness to remove these days but it still gives my hair a silvery undertone which is awesome! you will not regret getting this toning shampoo. They also make a conditioner, which it okay, but I prefer other brands for that.

Me encanto este producto, te matiza el rubio naranja a colores 👏 divinos

Did exactly what it said took the brass tones out of my hair without drying my hair out

Honestly after all the positive reviews I was feeling good about this purple shampoo but still feared my hair was not gonna change. But let me tell you the change I saw in just 3 washes girl. The first two pics are of my hair pre shampoo, the last two pics is the results after three washes. I still definitely have a lil orange and yellow but it’s nothing like how it was before. If you are as desperate as I was for a fix this is it.I also bought the conditioner to go with this ^

I would have given this 5 stars, but shipping took 7 days, when I was expecting 2.I generously applied shampoo to dry hair and let it sit for 50 minutes. In one wash i saw great results. I probably wouldn't let it sit much longer as I was right on the edge of turning lavender.This didn't strip my hair of moisture like other purple shampoos.I am happy with the results!

Best blue shampoo out thereI have used many blue shampoos and this one beats them all hands-down.My hair turned very beautiful white gray most people call it platinum blonde ……this shampoo keeps it looking the way it should I get so many compliments and will continue using the shampoo forever

This stuff works great. I have used all kinds of purple shampoos and have never bought the same one twice. I finally found one I can stick with.

I've used plenty of purple shampoo in my life and this is genuinely my favorite I've ever found. My sister recommended it because she uses it for her hair clients. I've only used it once so far and my hair felt absolutely amazing. Not only does it take the brass tones out of my hair, but it nourishes it at the same time. The purple is so strong it stained my finger nails but that's how I knew it was doingvits job. This stuff is amazing. I'm buying the giant tub next time!!!