ion 6NN Dark Intense Blonde Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz

I’m starting to get more gray and I was told I needed to change from the warmer brown blondes to an ash. I was a bit nervous, but it turned out great and I think it’s hiding my gray hair much better.

Color stays true for a month! When using sulfate free shampoo and conditioner. And love the color.

Used it before, will use it again. Matches my hair perfectly and covers the grey

I adore Ion products, and this dye is no exception! The color it produces is so beautiful and vibrant. It could last longer for my liking, but honestly it holds up pretty well for how often I wash my hair.

I've been using this color for years and get compliments constantly. It's dark and bright at the same time. Very purple in the sun absolutely love it

I like using ION products and have never been disappointed. Great product.

All packaging, including the tube said it was Violet. It was not. There wasn't even a hint of any purple in it. It is a dark red. It even appears reddish-orange, not purple when mixed with developer. I gave it one star because the red looks good, but I wanted a purple tint, not red, so it is very disappointing.

Most "permanent" hair color last about 2-3 weeks before it starts to fade. This product last the 3 weeks and makes my hair feel fuller and shiny. Love it !