EVO Fabuloso - Platinum Blonde Toning Shampoo - Refreshes and revives colored hair - Purple Shampoo to Extended Life of Color - Treated Blonde Hair

Absolutely worth the buy. It’s super pigmented so you don’t need a lot. It kept the brass out of my hair.

Good toning shampoo. Gentle and creates better tint than other products I tried .

I have blonde hair and I use this a few times a month to add a shimmer to my hair. In summer I get tons of compliments and during the winter when my hair is dull and lifeless, it makes it appear lighter. But I did notice that if I use it too often, the lightest blonde parts of my hair turn grey/purplish in hue. I just leave it on for a few minutes in the shower and rinse out so I’m good for a week or so with the “highlights”

This is pricey but worth every penny! Plus a little goes a long way. A bottle will last me a whole year and some

I like but not as much as the conditioning

Love love love this product! I bought for my hair a few weeks after bleaching it and no other purple shampoo would work. Day ONE of using this, the brassy blonde hair was back to platinum. I will not be using another product for my hair after using this!

I've tried numerous "purple shampoos" since I went platinum blonde a while back, but I was always disappointed. I had to switch stylists, and she recommended Evo Fabuloso products.They're amazing! I've been using the shampoo, per the directions, with excellent results. My hair looks as good three weeks after my last toning session as it does on the day the toner is applied. And unlike the other brand that was "highly recommended" by other stylists, this doesn't cost $50 a bottle and smell like a house of ill repute.As a note, I have very sensitive skin, and am allergic to many scented products, but I haven't had any issues with Fabuloso.

This is without a doubt the best shampoo for platinum hair. The pigment is so perfect and leaves the color beautifully toned!