Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)

It's been some time now since I received my design degree and wanted a refresher. I grabbed this book and it did just that. One thing I do wish is that the references are kind of outdated. While reading and taking notes, it really felt, "old". This needs a refresher and hit on the points of the present time and design programs. It does hit on the digital topic, but it need more. Overall, good read and do recommend this, better if you can find it used. Not really one to buy new to leave on your coffee table.

There are many branding books but few from the perspective of a designer. This book is helpful for those looking at going in-depth in brand design.

Great book for anyone interested in fashion and fashion designing!

As a beginner in branding I really enjoyed in this book - it offers a lot of examples with detailed explanation of the most important terms in design and branding. Very helpful!

Llego en excelentes condiciones.

Really wish this would've been one of my textbooks in college. A well-written, thoughtfully arranged book with a wealth of information that will help educate those interested in brand identity.

This book is an invaluable reference tool for anyone who works with visual identity and logo design. All the example are timeless. I will admit, the book is comically large in size, but I don't mind. Just makes me feel like a hobbit reading a normal sized book.

Debería venir el libro completamente sellado en algún papel, pues los demás objetos de la caja pueden dañarlo, como me pasó a mí. Además, la pasta viene con un pegote y sucia.