How to Open a Financially Successful Bakery
Product ID: 262128650
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The small bakeries that are popping up every where in this country can be started with a low investment compared to other food business, and can be highly profitable! This is the A-to-Z guide to making it in your own small bakery! Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable bakery. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan, how to buy and (sell) a bakery, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the bakery business been offered in one book. This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version. It may be obtained separately by contacting Atlantic Publishing Group at [email protected] Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. Review: Five Stars - good stuff Review: Five Stars - great
| Customer Reviews | 3.7 out of 5 stars 52 Reviews |
S**O
Five Stars
good stuff
B**S
Five Stars
great
B**C
Nest book I've read on how to actually start and run a successful bakery
As a retired management consultant, I was especially impressed with usefulness of the information in this book. The author has obviously "been there, done that," because the material presented can be used to avoid most of the typical start-up and operational mistakes. This book will dramatically improve the odds of being sucessful if the bakery owner will just follow the instructions. Well worth reading.
B**L
Will not get you there
I am an entrepreneur and a business man. As stated in other reviews, this book offers good common sense which would apply to any retail endeavor. The title using the words "financially successful" mystifies me. There is not a single number in the entire book. It has NOTHING to do with financial evaluation -- cost or profit. There is not even a basic line item type budget as a guideline. It would have been nice to offer industry ratios, expected margins, How do costs break down in this industry. What do economies of scale look like -- 50 pcs VS 1500 pcs per day? Leasing VS buying equipment. What are some expected differences in marketing danishes and donuts as opposed to cakes, pies, or even up scale wedding cakes. -- Nothing to help one truly evaluate or know how one might evaluate an opportunity in this industry. So, my counsel is, if you are not convinced, buy it, it's pretty cheap. If you are wowed and impressed by this book. Do Not attempt this business.
W**.
Very good book, but the letters are too
Very good book,but the letters are too small
C**I
Very vague
There was a few reviewers on the .com amazon website saying the book was not helpful and very vague. After reading the book I have to agree with these comments. I was reading these types of books for the "how" type of tips and what the author wrote was more so general things I already knew about opening a business. "You'll need a good business plan," "You'll need to have lots of capital," "You'll need a great marketing strategy, make sure to spend lots of money here, or your business will never get off the ground." But it doesnt really say HOW to do any of these things. It may have offered one or two unoriginal sample ideas such as a typical customer loyalty program, or some basic interview questions that you can ask prospective hires but really there are no innovative ideas in this book and it did not help me learn anything new. There are better books on the subject that I have learned far more from, such as Start & Run a Home-Based Food Business by Mimi Fix, How to Start a Home-Based Bakery Business by Denay Davis ... I hate giving bad reviews because I realize the author put a lot of work into this book and clearly some people have gotten help from it, but personally I did not. That is just me. We all have our own skill levels coming into it before reading the book and perhaps when you know zero about what it takes to open a business this book will be helpful. Although the writing is a bit dry.
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