No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

The book is a true game-changer and the information is no where else. I can't wait to put these principles into action.

Fair warning. I'm a Dan Kennedy and GKIC fan. I've been a GKIC Gold Member for many years. I own a number of Dan Kennedy/GKIC books and products. I'm very familiar with Dan's technique of having some of his clients write chapters in his No B.S. books. I don't mind it and I think it worked very well with this book as well.The Iron Tribe Guys did a *great* job of describing how they built their brand and Dan gives some behind the scenes looks at how he's used brand building to build his own brand and the GKIC brand. This book also caused me to think seriously about some products and markets I'm going to get into very soon.Quite simply, if you're at all interested in marketing and/or brand building you should buy this book.Rick

What an interesting book that strategically blends Branding with Direct Response Marketing. Not surprising as I LOVE anything with Dan Kennedy's name on it. I've already pulled a few ideas out of this book and started implementing in my business. Never considered Branding important with regards to your CURRENT customers. Loved the way Iron Tribe Fitness went about this. Saw a few negative reviews on this prior to buying and can't figure out for the life of me what in the hell they were talking about after reading this cover to cover. Thanks Dan.

Anyone who is even just a tad serious about business, marketing and/or sales seriously needs to read every book available from Dan S. Kennedy. As always, Dan gets right to the point with his amazing insights and experience. If blowing wads of money to brand your business is part of your existing thought process, reading this book will save you tons of money and years of pain. Dan is the real deal and he tells it like it is. I should live long enough to be just a fraction as smart as Dan Kennedy is about business, sales and marketing. Read this book!

get this book... its not about branding... its getting customers to understand what you stand for and then stand up for it.you can't win by doing what the big boys are doing...you don't have millions of dollars of others people money to burn.if you play the big boys game in advertising...just start burning your money and close your doors... because your playing a loser game

Every advertising agency is going to tell you "well you just didn't spend enough" and "you need to build a brand through increasing awareness" which is all BS.Brand is the area where people get screwed over and fall down the most.This book rips open this subject and tells you the truth.

I've bought a number of Dan Kennedy's books. Most are at least fairly good. This one, however, simply doesn't deliver. There is even a chapter written by an ad agency person touting the reasons you need an ad agency to build your brand.Obviously that contradicts the book's title. And then there are several chapters written by a guy who started a fitness center and how he built its brand. That was so specific that it isn't of much value to building the brand of a normal business.I think Mr. Kennedy has run out of steam.

I really enjoy reading Mr. Kennedy's books. They are like a breath of fresh in a world of business books written by people who really don't know anything about running businesses.

Fantastic read!!!

I consider myself to be a strong marketeer but this book provides a whole new depth to my understanding. It is a must for any business looking to grow!

ブランド構築とダイレクトマーケティングが融合がした一冊。Dan Kennedy氏が持つ広範囲な知識と、共著のIron Tribe Fitness のフランチャイズを運営する二人がどのようにダイレクトマーケティングを利用しながら”トライブ（熱狂的なファン）”を作り上げていったのかと言う仮定を知ることができます。なるほど、商品やサービスを売ることとブランド構築とはちゃんと共存できるのだなということが分かります。そして、その為の３ステップも明確に知ることができ、これから立ち上げる事業に活かしていこうと思いました。また、ゲスト著者も何人かいて、それぞれの視点からブランド構築について語っているので、それぞれの意見の対比も面白かったです。私が特に好きなパートは、ダンケネディ氏の「ウォルト・ディズニーとプレイボーイ誌の設立者から学ぶブランド構築」と、「カントリーミュージシャンから学ぶブランド構築」でした。このふたつは自分の事業にも取り入れていく予定です。使える情報が満載の一冊でした。

Dan S Kennedy's books tend to buck the usual "business advice" book trends, this is no exception, I am not a great believer in reading other peoples ideas on how you should run your own business but I do read these, you can read them like a book and I have implemented some of the ideas and have found them very workable, highly recommended.

First No B.S book I've purchased and certainly the last. Like another reviewer stated it's one long ramble, every other sentence begins with I, me or my which quickly becomes tiring. If you want to learn about Dan S Kennedy, buy this book - if you to learn about brand building look elsewhere.