The IBM Way: Insights into the World's Most Successful Marketing Organization

Nice product and I am happy with it

Well worth owning a copy of this.

I am a big fan of how Big Blue operated back in the day. This book is how it selected, trained, and took care of its employees. i would consider it a blue print to start for other businesses wanting to take batter care of their employees. I have used some of its ideas in my own small business.

As an IBMer during the Buck Rodgers era, I really enjoyed the book and it brought such fond memories of the excellence of IBM during that time. Buck spoke at my first 100 per cent club. I was impressed and so motivated by his and other excellent leaders at the time.

for those really interested in IBM, this will be an important read, because it is one of a relatively small number of significant texts on the history of the company. But if your interest is broader about the nature of what makes organisations succeed and also subjects like selling, then it's not the best book on IBM nor the best book on management. If you want to read something on IBM, I would recommend The Maverick and the machine. You can also read TJ Watson Jr on IBM beliefs; a profound and simple and short study.

A great perspective on the art of selling. Every beginning salesperson should read. Details the principles of one of the great selling organizations of all time.