Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Description

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking, the collaborative process by which the designer's sensibilities and methods are employed to match people's needs not only with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It's a human-centered approach to problem solving that helps people and organizations become more innovative and more creative. Design thinking is not just applicable to so-called creative industries or people who work in the design field. It's a methodology that has been used by health organizations to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or rethink supply chain management. Review: Great book to read, awesome stories from the industry - Tim Brown is the father of design thinking, so of course his book is a sort of bible. But it's not like a mandatory book to read, it's just simply very enjoyable. The book is full of real-life examples that bring the methodology even closer to you. I really liked his book, and totally recommend it for anyone who is interested in learning and applying the designer mindset in business content. Review: The design thinking bible - Super addictive reading that tells you from A to Z every step you'll go through when learning, experimenting and implementing design thinking. With an extra set of information about the inner change you'll have to go to become a design thinker.