Simplified Cybersecurity Sales for MSPs: The Secret Formula for Closing Cybersecurity Deals Without Feeling Slimy

I always thought selling cyber security services was a bit like house insurance...the prospect is not interested until they have a fire.I was wrong.After reading this book, it has given me a fresh perspective and what is achievable with a little work.I've seen Jennifer's name pop up many times on my radar.This book opened my eyes to the mistakes I've made in my sales process, and I am sure many other sales professionals need to be reminded of.The book itself is a quick read and digestible. All too often, I buy a business book and never finish it.Jennifer's book is not filled with fluff - it tackles the most critical parts of the sales process and relates them specifically to cyber security.A+

I'm not much of a reader and usually struggle with finishing books. This was the opposite and I just couldn't put it down. If your looking at stepping into the MSSP world as a business or as a salesperson I cannot recommend it highly enough.Not too technical so begineers with Cyber can fully understand it, and covers everything you need.Get a copy. You won't regret it.

All of me wants to keep this a secret from my competitors. I feel that, after reading the book, I have a new-found understanding of storytelling and building want and need throughout the entire selling process. This is a must-read for anyone that wants a brilliant framework for their approach to selling cyber security.

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