American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening (85g) Cream Texture for All Hair Types, Hair Styling for Men

Great product. Only need a small amount as it spreads well and applies easily. Has great hold and a subtle smell.

Used for years, great for medium hold

This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"... But... Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product. American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer. The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.

I haven’t opened it yet, but I’ve used it before and it’s excellent. My barber recommended it. Last for ages so good value too. 👍

Good

Sticky and makes hair feel rather greasy. Not really for me.

I had used TIGI bed hair for about 2 years and got bored of using the same matte wax product so decided to try something different, and opted for this. I apply a finger scoops worth to towel dried hair and work it all through my hair then finish by blow drying my hair into the shape I want. The product gives a healthy natural shine to your hair ( not greasy which I was worried about) and has perfect hold which allows me to style my hair and for it to hold nicely through the day or to be messed up and restyled (which I often do). The product also has a likeable sweet smell to it. I would highly recommend this product.

Good strength of hold without making your hair greasy. Washes out easy and nice lemon smell without being overpowering.

Cercavo un modo per modellare i miei capelli di lunghezza media ma che non fosse appiccicoso e lasciasse un effetto naturale. Questa crema non appiccica ed è opaca. Una volta applicata mantiene ordine in modo invisibile. Dura tutta la giornata. Davvero una bella scoperta che mi sento di consigliare a chi ha rose ingestibili ed odia i prodotti lucidi ed appiccicosi

J'ai utilisé cette cire American Crew Forming Cream pendant longtemps sur les conseils de mon coiffeur, et c'est un excellent produit. Ce que j'ai aimé : L'équilibre parfait : Elle offre une bonne tenue tout en gardant une certaine souplesse. On ne se retrouve pas avec les cheveux figés ou "cartonnés". Le fini : Elle apporte un peu de brillance naturelle sans faire un effet gras. L'odeur : Très discrète et masculine, vraiment agréable. Aujourd'hui, j'ai changé de coupe et je suis passé sur une poudre coiffante, donc je ne l'utilise plus, mais je la recommande sans hésiter à tous ceux qui cherchent une cire fiable, facile à appliquer et de qualité professionnelle.

Facile à doser, cheveux restent souples et n’irrite pas le cuir chevelu.

Amazing product

I've tried multiple hair products, this one is the best by far. It has a nice medium hold, which is great if you are like me and you don't want other people to think you put way too much effort into your hair. It has a nice manly smell to it and makes your hair super shiny. If your hairstyle is similar to an undercut (google it) then this product is for you. Please note that I almost never write product reviews but this one well deserves it.