Pro Expert Healthy White Toothpaste 125ML

The first thing you'll notice is the texture. It's a translucent gel with gritty particulates throughout, the "Whitening Crystals" somebody in marketing was clearly thrilled about. These are mild abrasives (hydrated silica, sodium hexametaphosphate) that buff surface stains. Modestly. Your teeth will not look professionally treated, because no toothpaste does that, and the quiet tension between scrubbing particles and the "enamel protection" claim on the same tube is never quite addressed. Spearmint flavour is pleasant enough but nothing to write home about. Clean without the chemical burn. Fine. Where it gets more interesting is the formulation. Most toothpastes use sodium fluoride exclusively. This one splits its delivery: 1,100 ppm from stannous fluoride, 350 ppm from sodium fluoride, totalling 1,450 ppm. Standard adult level overall, but the stannous component is worth knowing about. Clinical research has linked it to reduced plaque bacteria growth and gingival inflammation beyond what sodium fluoride offers alone, which is why it keeps appearing in dental literature around gingivitis management. Nine out of ten reviewers will probably skip right past this. Presumably the tenth one reads ingredient lists for fun. Did my teeth feel cleaner? Yes. Can I honestly credit the paste over my Oral-B iO 9 electric toothbrush and being more deliberate with my routine? Absolutely not. Separating toothpaste performance from brushing technique is basically impossible at home. If you're agonising over which £2.11 tube to buy while scrubbing side to side with a frayed manual brush, you've got your priorities inverted. That said, it's easy to overstate the case. The concentration here is on the lower end compared to prescription-grade stannous fluoride products. Whether 1,100 ppm delivers the full antibacterial benefit seen in clinical studies or just a fraction of it is a fair question without a clean answer. Stannous fluoride also has a historical reputation for causing its own surface staining, which is quietly ironic for a whitening product. Modern stabilised formulations like this one have largely addressed that, but "largely" is doing some lifting in that sentence. And ultimately, you're still squeezing paste onto a brush. No toothpaste is a substitute for technique, hardware, and actually showing up to your dentist appointments.

Love this toothpaste used it for years

Like this brand, whitening a bonus.

Excellent seller and product, best price on internet. Shipping fast. Great value.

A nice, "pasty" rather than creamy, texture with pleasant spearmint flavour.

Great price for a premium product. Great minty taste. Crystals in toothpaste for a great clean. Cheaper price than inferior brands.

Great value for great product

Great