How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing Paperback – 4 April 2016

Intuitive and simple to navigate, this book gives 68 clear examples of how to improve customer service in a variety of situations and touchpoints. Very few people want to read business books cover to cover, so this is designed to be picked up and thumbed through to get an insight that’s directly applicable to most businesses circumstances.Its winning strategy is its brevity and consistency. In a few minutes, it’s easy to learn what the insight is, what it’s used for and how it’s already proven its worth. These insights are straight from the horse’s mouth, CEOs and business owners appear to have been queuing up to give their personal views on what makes them work.With clear examples of tools and technologies and a host of reference material, this book is an invaluable source of ideas to have at your fingertips.

Although how to improve customer experience is the main focus of How to Wow, for me the book is about much more than this.As a business owner with a keen interest in how customers make buying decisions, I considered myself reasonably well-informed. However, the author's practical and common sense approach to addressing customer experience and other wider business issues have taken my thinking to a new level.The content is organised logically in bite-size segments and each section poses skillful questions which facilitate focused business self-analysis. Tapping in to the thoughts of contemporary business leaders, it contains straightforward, back to basics advice as well as the opportunity to delve further into topics where required.If running your business currently feels like survival against the odds, reading this book will give your product or service offering (and, more widely, your commercial blueprint) a thorough road test.

I recommend ‘How to Wow’. It’s informative and thought (and action) provoking and the format means that it’s highly engaging - easy to read and digest. Examples from business enrich the insights and practical strategies for improvement presented in each mini-section. This is a book I shall continue to dip into.

The title and description promise a lot. Unfortunately what's inside has zero relevance to the promises made on the cover. The book is full of fluff and common sense advice without any sensible methods of applying it. I mean it is all well to say 'you need to build trust of your customers' but unless it proceeds to say how you cannot and should not call it a 'How To'. The title should be 'A common sense list of grandma's advices for good business with some stuffing to make it 200 pages long'. Very disappointing...

Great and practical read for any business or individual wanting to improve their customer service experience and be more successful. Lots of tips and ideas to test. Suggest you hurry and get on with implementing them before your competitors do.

good read...highly recommended

Really recommend How to wow.Good, practical tips with case studies in an easy to read format.So many companies are inward focused and put their needs above their customers. The most successful put their customers at the heart and this book shows how to be aware of your customer journey and help them along it.

Mint!!!

This is a very good book with a lot of practical and actionable ideas. I have read on the topic of customer service and customer experience extensively, probably 50+ books, and what I found in this book was really good, short, summaries of key ideas that will help any business do a better job in this area. Definitely a book that needs to be on your shelf if you are interested in improving your customer service.

Excelente

O livro tem vários insights positivos que podem se tornar ferramentas e how-to para executivos preocupados em Customer Experience.É um livro mais de consulta, por isso nao recomendo ler seguidamente. Ele vai ficando cansativo ao longo das páginas.

very useful book

Actually this is not very much about generating "wow" -- instead it is a very general and basic introduction to marketing. Not nearly as valuable or unique as I'd hoped.