Seventh Generation EasyDose Laundry Detergent Fresh Lavender Scent 2 Pack Ultra Concentrated Washing Detergent 23 oz

Love the detergent as well as the unique dispensing function. Gets my clothes clean, and the scented versions aren’t overly scented. I like the lavender. Environmental considerations: concentrated so smaller container (60% less plastic, weighs less, takes up less space) and 50% less water to produce; 98% plant based.

I originally found this at our local grocery store on sale and it looked like a good product. The lavender scent is really nice, not overwhelming to someone who may be sensitive. Very easy to use with the measured squeeze bottle. Sometimes, I do use a bit more if it’s a larger or more soiled load. My new fav. Thanks.

It used to be amazing and the new lid design is bad! It used to save so much time and energy because it was the right amount of soap and with the indication that it is ultra concentrated, I felt confident our clothes were getting clean. It was reliable and consistent. In the last several months they have changed the lid design and dispensing is nearly more trouble than it's worth. The ball that controls dispensing consistently doesn't move up or down and you might get a small quarter teaspoon of liquid or you might get several tablespoons (maybe a 1/4 cup?). It is so hard to rely on this that it's almost worth no longer using the EasyDoseand going back to the larger bottles. It's a really disappointing decision that seems to have been made to switch the totally functional and reliable product with something that is inconsistent and unreliable. If the formula hasn't changed then why are we getting more product in the single functional dose? This leads me to believe the new design was also a part of a shrinkflation decision and that the product is actually less concentrated than it used to be so we have to use more detergent. I can't confirm that but it definitely leaves me curious when the dosing seems to be about twice as much detergent as it used to be. I do love this product for sensitive skin, the scent, and feeling a bit better about the products I'm using for laundering clothes and pet products.

The smell is wonderful, very subtle, and my clothes are nice and clean without harsh chemicals. The special nozzle makes dosing a breeze and no more lugging huge detergent bottles for pouring. I will always use this brand.

This is such a great all natural product. We have terrible water quality (extremely hard water) and our clothes still comes out clean and fresh. A little goes a long way