Bringing the concept of ‘Friday Dressing’ to menswear in India, Allen Solly is known as an understated yet upbeat work wear brand. Ditching the black, greys and whites, the brand aimed to add a pop of vibrant personality to formal wear with its range of clothing for women and men. With work cultures getting more relaxed and ditching norms, the new age workforce can now dress fashionably smart and express their individual style with Allen Solly’s range of clothing. Termed as ‘work casuals’ the collection ranges from shirts, T-shirts, chinos, trousers, jeans and jackets. Uncrushable Allen Solly was the First Brand to introduce Uncrushable in India – a innovative range of wrinkle - free shirts and trousers in unconventional 'solids' palette. Authentic Chinos In 2017, Allen Solly relaunched Authentic chinos – the original soft, with stretch, most comfortable pair of chinos. These innovative pair of chinos were crafted with the softest fabric, all over stretch and a unique stretch waistband.
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