The beginning of the shoelace bracelet was born when Kasidi was a teenager, building the foundation of rasta rat. Waiting for a friend to get him to skate, he grabbed the extra laces and started braiding it. We didn't believe that the simple design surrounding the wrist will ultimately surround his life. Next day in high school, their friends told him wearing new accessories and wanted something to fit their hats and shoes. For Kasidi the people who wear bracelets usually come back to a positive story. Simple shoelace accessories have been a new way to express yourself and a little more confident. That's why he gained that atmosphere and ran with it. When he founded Rastaclat in 2010, "Spreading Positive Vibration" was the first catchphrase of the brand. 10 years later, it is to spread positivity with the Seek the Positive foundation. "When we talk about working equal regardless of social economic status, this is what I mean to me." "Can help people who want to help themselves but may not be cut from the same fabric as others. Or you just have experienced a difficult time. We stayed in a homeless shelter, we stand back and grind all the way through our lives. Now I got the opportunity to build a million dollar business. And now we got the opportunity to build a foundation for advance them. "
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