Fashion Buying: From Trend Forecasting to Shop Floor (Basics Fashion Management) 0th Edition

This book is a breath of fresh air. It’s very reader-friendly, clear to understand and what I love most it cuts to the chase without the wordiness. Each page provides graphics stills as examples to help the reader comprehend the given topic. One useful feature about this book is located at the end of each chapter in where you’ll be able to find a chapter summery along questions you should ask yourself, and group questions in order to “test yourself” in what you have learned. As a fashion merchandiser, and a future Buyer this will be one of my "Go-to" books at all times. I would highly recommend this book to anyone entering the fashion world or who ever is currently in it because, the book covers a variety of subjects that are useful for everyone in this industry and, is relevant to today's society.

I am a Fashion Marketing and Merchandising Major and would definitely recommend investing in this book to any of my peers. This book is very knowledgeable and the information given is easy to digest especially for readers that are unaware of how the fashion industry operates. After reading you will feel totally enlightened. It is by far the best fashion buying book I have ever read thus far. I will also use this book as a guideline for my career!