Braun Classic Analogue Alarm Clock with Snooze and Light, Quiet Quartz Movement, Crescendo Beep Alarm in Black and Silver, Model BC12SB.

The product listing has a size so its my own fault for thinking this was bigger, so not really a con. I do wish I could get this exact same clock about 2-3" larger. The design is fantastic. The entire outer case and front glass is all plastic but feel nice, it doesn't creak when handling the clock. The timekeeping is solid, plenty accurate. The printed face is awesome, I love the straightforward design of this, and I like the color of the second hand. The clock has a small light in the lower right that lights up when you push down on the whole clock (button is actually on the bottom, you push down and the table triggers the button). In pitch black the light is enough to read the clock, but its pretty dim. The good thing is that because of the good contrast of the hands against the face you can read this clock easily in very dark settings. I can't speak to the alarm because I haven't tried it, I just bought it as a desk clock.

Its attractive and keeps accurate time. I use it as a desk clock. Its under my monitor screen. The black and silver colors match the monitor. The clock is easy to read, especially compared to the digital time on the monitor screen bar.The clock has a simple, retro look. It makes me smile because it reminds me of the analog clock on my Datsun 240Z many years ago.The clock is all good as a desk clock.I wouldn't use it as a night stand alarm clock. As others have said, its not readable at night. I think there's a slightly more expensive version with a continuous backlight, but I'm not familiar with it. This one has a button to temporarily illuminate at night, which seems a pain.Others have said its plastic and not worth the price. Doesn't bother me. It looks more expensive than it is.

This is my first analog alarm clock. Overall I'm happy with it, and am looking forward to using it for the foreseeable future. That being said, there are a few things about it that I don't love.Pros:- Very attractive- Simple to set- ReadableCons:- Smaller than I expected- Alarm setting arm only rotates counter-clockwise, so it's annoying to re-set it to a later time- Fine-tuning alarm is difficult because you align it with the hour hand; so you need to be ok with your alarm being set +/- a few minutes of exactly what you wantOverall for the simplicity of the design and the advantage of not using my cell phone, I am happy to have this on my bedside table and will keep using it.

Looks good but alarm function does not shut off despite following instructions to set a no alarm by pushing the top button down. No way to not set the alarm.

I got White, Model BC12W. I didn't want to hear any ticking sound, and thankfully this clock is silent. Love it.I like that this is small so it doesn't take up too much room on my desk either. I don't use it as an alarm clock but the alarm sound was loud. It's light and small so I could take it with me for the long vacation too.Also it's Braun - not a random brand, so felt safe to have it near me all the time. Some unknown brand have made products with cancerous materials in the past, so now I'm only buying one with known brands, even though some retro looking clocks with random brands were super cute in amazon.

Great little clock for my medicine cabinet - too bad when I reset it during daylight savings time it stopped working properly. Lasted less than a year, what an absolute waste of money.It appears I am not the only one with this problem!

The item is as described. I have a white dial with black hands. The size of the dial is good. Not too big, not to small. The tips of the hands do not lighten up that brightly in the dark, but if I really want to know what time it is, I can push the little light to view the whole dial. The light is not so bright that my eyes get a shock, but bright enough to see the time. It keeps perfect time and the alarm is humane to my brain and ears. Everything I expect from a Braun is there. A simple mechanism that just does its job solidly!Update after 6 months: the dial warped. It still works fine, but that should not have happened!!

Braun used to be a quality brand. This clock worked fine for less than a year. Then it got slower & slower. My previous Braun clock lasted for over 10 years. Not buying this brand again!