Lee Stafford Purple Toning Shampoo | Bleach Blonde Collection - Best Toner Cleanser, Neutralizes Brassy & Yellow, Great for Color Treated, Silver, & Grey, Hydrating for Dry, Damaged Hair, 16.9 Fl Oz

I am not one to spend $30+ on toning shampoo, so this one fits the budget. And is actually the best one I've tried. It looks different from any other toning shampoo I've used, it reminds me of the look and texture of grape jelly at times which is super interesting, but doesn't cause any issues for me. It is SO GOOD. I read on the Lee Stafford website to apply it to dry or damp hair for maximum toning, and that is exactly what I do. On the days when I use this, I first wash my hair with the bleach blondes everyday blonde shampoo, then I towel dry really well and then apply this toning shampoo. It works wonderfully. I leave in for 10+ mins, which some might think is excessive, but I want the most toning possible and it only barely leaves a purple hue, if at all. Honestly, I really do think this is the best purple toning shampoo on the market at a great price point when you look at how expensive some of the other toning shampoos on the market are. Give it a try, it's also a vegan formula which is another win!

I am on a quest for the best purple shampoo and by jove, I think I found it!I have shoulder length curly blond hair which I process monthly. As such, it's naturally dry and prone to brassiness.The shampoo itself is a very dark indigo color - great sign! It smells very nice and lathers up very well. I'll need to check the label and update - usually s good lather means SLS in the ingredients which is drying.After using this shampoo, I noticed an immediate and dramatic change. Some brassy locks looked near platinum! Horrah!Such a great price and a great product. A must have for your platinum & silver hair.

Let me start by appreciating the super speedy delivery of this item. After placing my order I received a confirmation e-mail stating that the expected delivery date would be in about a month. That disappointed me a bit but I thought I could take it since they're shipping from overseas. Well, in just 5 days the package landed in my mailbox! I also appreciate how carefully the product (+ two more I ordered from this seller) was packaged.Now about the product itself:- the packaging is practical, although it's just a plastic tube - nothing extra special; but I've had enough troubles with shampoo bottles in my life to be able to appreciate something 'normal' that I can easily open even with wet hands- the shampoo itself is dark purple colored - about the same color as the tube - so don't be surprised if you never used any purple shampoo- it also means it may stain your bathtub - on the other hand, those are the same stains you'd make while using any shampoo except this time you can see them... and don't worry, they rinse out easily- now, BE CAREFUL and DO observe the instructions saying you shouldn't use this shampoo too often or leave it on for too long: the thing DOES tone your hair and after just 1 (ONE) use I ended up with slightly purplish strands - especially those weakened and damaged strands on top of my head that don't have much color left in them... I actually find the purplish hue quite cool and don't mind it but I'm not sure this is everybody else's case... so really, BE CAREFUL- I'm deducting a star because I've had shampoos that would lather more nicely and easily than this one (but it's still good) and I'm not super extra excited by the quality of my hair after it's dried - it could use more moisture (even though I used the Lee Stafford Bleach Blondes Conditioner after shampooing), but it's also still pretty good

Tried this one due to the reviews and did not disappoint! Does exactly what it claims and my hair to my surprised is so soft and manageable. Highly recommend.

I am asthmatic so this was far too scented for me I had to return it.

This is a purple shampoo. It’s not blue! Unfortunately I didn’t see a difference after using it. For a return Amazon would take 30 days to give me a refund.

I have stubborn blonde hair that always has gold tones. I use it twice a week and my blonde hair looks amazing.takes out all the red/gold tones.

The shampoo is excellent. The hair is slightly toned. Very good foam. After using it, you are left with pleasant and not dry bleached hair.