L'Oréal Technique HiColor Reds Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color

This is the best stuff ever. I will never, ever use another hair dye again probably. I have been using this stuff since it came out. I know that obviously I need a touch up but I like to show my hair at least a month after I color it so you can get an idea of how it fades. It was way brighter the second or third day.But let's be honest after about a week, you want to see the real results and see if it holds. And I have used just about every one of their colors. Please remember that if it says highlights on the box that you do not need a lightener.

perfect RED

This color takes in dark hair very well

i swear by this for red hair - been using this product for around 4 years and its all i use - not super harsh on your hair either :)

I was soooo excited after watching YouTube on how to get bright vibrant colors without using bleach, so I bought the “intense red” bc I wanted to spice it up a little since I loc’d my 4C hair and was planing to dye the retwist it. I followed the directions but it only gave me a purplish tint like I just put a rinse on my hair. Not even one strand looked red. Some of my scalp felt like it was getting ready to burn a little and I had a PTSD moment with it feeling similar to how perm feels when you leave it in too long, so I rinsed it out thinking it processed long enough (and of course thinking I need to rinse this out before my hair falls out) I don’t know how people kept this stuff on for 40+ minutes bc when I rinsed washed my hair, it was literally smoking! And my hair felt so brittle I had to save it by deep conditioning and oils for it to not even color it. I’m not sure what chemicals are in this but sis just buy the box dye bc the SMELL of this stuff smells like something you shouldn’t even slather on your hair. It was so strong, it was burning my eyes and nose and had to open a window. But all of that just to have my hair tinted you wouldn’t know it’s “colored” unless in the sun. I know people say this is a “healthier” method than traditional box dye but it’s just bad if not worse(bc why was my scalp burning and hair smoking?) At least with the other box dye I know my hair would be the color it claims it’ll be. I’m not sure if I didn’t use enough developer or if the product I got was defective or what, but take a gamble if you want ladies.

The direction are very tiny on the side of the box. For a second I thought it didn’t have any but once you find them, it’s very straightforward.It definitely colored my dark brown almost black hair, but in the future I would personally:- let product process longer, checking every 10-15 minutes. For this round, I let it process for 30 minutes then colored my roots and let it process for another 10 minutes, so 40 minutes in all. I’ve seen another people process for a total of an hour and the color came out brighter.- I used 20 volume developer but I may use 30 next time to help it process faster/better.Surprisingly, my hair doesn’t feel very damaged nor did I have a lot of shedding after rinsing the color out. My hair doesn’t look or feel any worse for wear. I’d definitely buy the product again.

It works really good .

I e used this copper color in the passed not sure what went wrong but instead of orange copper red like I was expecting I got a chucky doll kinda red. I do like the end result but I needed orange for my mad hatter costume. So now I’ll have to go out and buy another temp color hoping that’ll brighten it up