Natural Vegan Mascara | Pure Formula for Soft, Natural Looking Lashes, Perfect for Sensitive Eyes | Made in USA | Brown, 0.38 oz.

This is not a perfect product, but it is a GREAT alternative to "conventional" mascaras packed with chemicals and irritants. I've tried "natural" mascaras in the past and they all had some deal breaker - they smudged, flaked, applied clumpy, were crazy expensive, etc. - so I wasn't expecting a whole lot from the Ecco Bella FlowerColor mascara. I've used a CoverGirl mascara for YEARS because I have finicky eyelashes - they are relatively long but light colored and extremely fine. Most mascaras are too wet for my eyelashes and turn them in sad, clumpy flylashes, so I've stuck to waxier formulas. I was really pleasantly surprised that the Ecco Bella mascara doesn't clump up on my eyelashes. It's a wetter formula than I'm used to, but slow and careful application prevents any clumping. The plus side to this wetter formulation is that any stray mascara marks from application wipe away INSTANTLY. Seriously. No more rubbing or tugging at your delicate eye area! Another plus - despite being "natural," I haven't had any issues with Ecco Bella flaking or smudging. I wore it for the first time on a rainy day and thought, "Well, this is either asking for raccoon eyes, or the most perfect mascara test!" To my SHOCK, the Ecco Bella didn't smudge or run AT ALL! Like I said, the Ecco Bella FlowerColor is not a perfect product. It doesn't give my eyelashes the volume I'm used to and as I've mentioned, it is a much wetter formula than I'd like. But as far as natural mascaras go, this one is hard to beat. EDIT June 2016: After a month of using this mascara, I still love it. It has started to dry out some, which has made it easier to apply and build coats for volume. As mentioned, I prefer drier, waxier mascaras, so this is perfect for me. If you have fine eyelashes that clump easily, I would still recommend this mascara, but expect to wait a few minutes between coats (I usually put a coat of mascara on, brush my teeth, then put on another - 2 coats is, for me, perfect for daytime/casual/work settings, but of course, your mileage may vary).

This mascara is equal to or superior than mascara coming from better known brands (like Clinique, Revlon, L'Oreal). I was skeptical of the quality of Ecco Bella's mascara at first, since fewer ingredients made me think it was probably missing some important makeup attributes (like applying easily or staying on). But I was elated to discover its very creamy and easy to apply consistency that goes on evenly and doesn't cause clumps. The color is definitely black, but not sharpie black, so it doesn't draw too much attention. When worn all day, it does not dry up and flake off in little crusty pieces. Since I live in a hot and dry climate, mascaras tend to make my lashes stick together and form clumps or leave them looking gelled or dead. The mirror on the bottle is surprisingly good for a bottle so thin. I prefer it over my bathroom mirror when I really want both sets of lashes to look the same, since it offers more magnification. What keeps me coming back: it doesn't cause visible lash dryness, looks great after application, easy to put on and get off, stays on well despite hot weather, and it is truly healthy/natural since it poses little to no health risk (according to EWG's cosmetic database) Bottom line: With such a good price and high quality, plus Amazon's free shipping offer, this mascara is a must try for anyone health conscious about their makeup or unsatisfied with the dead lash look that most mascaras give me.

I enjoy the artistry of makeup and I enjoy finding new products. I'm a strict vegan and I only use green, safe products. I independently research ingredients and rely on the EWG (Environmental Worker's Group) database "Skin Deep" which dissects products by ingredient and rates them on a scale from least toxic (1) to most toxic (10). Eco Bella brown mascara received a toxicity rating of 1 (as of December 2017) which is excellent. I have very sensitive skin and eyes. Good: 1) Safe. No toxic ingredients. 2) Color is a pretty medium-dark brown. 3) Reasonable staying power. It doesn't flake, or it didn't on me for the five hours I was wearing it. I haven't tried wearing it for a typical eight hour work day, but that's because I don't wear makeup to work. If you do try this product for that amount of time, I'd put a little bit of o coconut oil on a cue tip and bring it with you just in case you need to clean up your eye area. Cons: 1) Very dry. 2) Not buildable. 3) Makes my lashes clump badly. *A different brush may help with the clumping issue, but ultimately, I don't think it would have a substantial effect on the overall appearance. Overall, it just looks okay with one layer. If mascara is not particularly important to you, this one is fine. I will use the remaining tube, but I won't purchase it again. My typical mascara is 100% Pure Black Tea lengthening mascara. I just wanted to try something less expensive. Ecco Bella, unfortunately, is not worth the money.

It’s ok but doesn’t work very well. Doesn’t annoy my eyes, but doesn’t flatter them either.

I've been using this mascara for 10 years, it's the only mascara I've used that doesn't irritate my eyes. It's not waterproof but it's definitely more transfer-proof than conventional non-waterproof mascaras. One issue is that the ingredients in the listing are inaccurate. The photo shows the full ingredients, which are also listed on the brand's official website.

El color es muy bonito y la textura. No te irrita los ojos cosa que me preocupaba porque tengo la piel sensible y la mayoría de las máscaras me irritan por eso casi no uso, me encantó! Feliz con mi compra y el espejito es muy util al igual que la forma del cepillo

I'm so happy to have found this amazing mascara! I've been wanting to find a natural alternative for years as I've been trying to slowly get chemicals out of my life and this is my final cosmetic to have made the switch. I have tried several different natural mascaras which all left smudges under my eyes as the day progressed. I'm so happy to find that this mascara is different! I have worn it for several weeks now without a single smudge also under mascara-challenging conditions. I teach yoga and even on a day when I'm teaching three sweaty classes in one day, this mascara holds fast and looks great even at the end of the day with one application. The bottle is very sweet with a mirror on the side. The mascara is a beautiful colour and leaves my eye lashes looking long and defined in a natural way, separating the individual eyelashes with the sweet little brush. It honestly works better than any chemical mascara I've tried in the past - and I've tried them all! I can't recommend it enough

Very good mascara. I was looking for a non toxic , easy to remove mascara in brown color. I have very sensitive eyes and most of the mascara I used in the past made my eyes red by and of the day and after few days constant use, I had to take brakes, because my eyes felt very tired. The mascara last all day, doesn't smudge toward and of the day. The only little minus is that the mascara a bit watery, so it takes a bit longer to dry compare to other non toxic mascaras that I used . Other than that , the best non toxic mascara that I ever used.