Tennis Net Pop-Up Targets - Set of 2 (Blue & Red)

I am an average-sized male, and twisting these things to make them fit in the nylon case is more difficult than I expected. The videos I saw explaining how to do it went by too quickly to really see what was happening. I'd love to see an average-sized woman (5'4") or a junior around that size demonstrate how to fold these otherwise terrific targets.

I would buy these for my kids if they were a reasonable price, like $20, but who would pay $75 for this? Wtf?