SchwarzkopfColor Ultime Hair Color, 5.22 Ruby Red, 1 Application - Permanent Red Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

I did my research on box hair color brands and this is the BEST! My color was Ruby Red and I followed the directions and my hair came out great! No mess, rinsed out easily and the conditioner was wonderful! I usually go to the salon but never again!

The color is beautiful! The pics do not do it justice.Easy to mix and use. I left it on for mins for all over color. (Use rubbing alcohol if you get it on your skin)One bottle coved all my hair, and it's to the middle of my back. It dries a bit while processing. It took a good 15 minutes of rinsing to remove the color, and it still didn't run completely clear, slight orange still rinses out. (But red color always does that on me)No chemical smell at all, it doesn't sting or irritate my scalp. The after color conditioner is amazing. I used the entire tube and let sit for 5 minutes. My hair shined, and smelled so good!!! I have a perm, the color didn't damage my hair. MOST IMPORTANTLY IT COVERS GRAY HAIR 100%!!!! This is the ONLY color I've used that actually works!! I just used it, so I can't speak to how long it stays bright and shiny.This is my new hair color. It works and it works GREAT!!The color choices are awesome, their not all the dull boring colors...UPDATESo it’s been 5 weeks since I colored my hair. The color still looks vibrant and shiny. My grays are growing back in, so I’m going to use just on my roots this time.Still happy with this product. I won’t use anything but this brand.

I love the color and it lasts a long time but i wish you take out the ammonia and hydrogen Peroxidein it. I won't buy this again until you do.

Received items quickly and the color is exactly as bought in store, except the price is A LOT better! I love this color just because it makes my hair look like a cherry black with a hint of purple highlights in the Sun. It's a beautiful color with an edge to it.

I’ve been using this brand for the past year now and definitely love the colors. I’ve been “deep caviar” for fall/winter and now “vintage red” for summer! Prior to coloring I use a color remover to rinse out old color which brings my hair back to its previously lightened state from about a year ago.This vintage red colored super well over the yellowish and my brown roots, but I did find a lot of breakage and felt I lost a lot of hair during the washing/rinsing process. I know this color will be vibrant for a few weeks but the damage to my ends was a little harsh. It could just be my hair has been over processed in the last year but the color didn’t help to repair much. I’ll still buy this brand again but be using more protective conditioners in the mean time.I buy 2 boxes because of my long thicker hair, I usually use a full bottle and 2/3 of the second.

Oh I love this !! Color is amazing . Does not fade or anything . AND BRO THE CONDITIONER MAKES MY HAIR SO SOFT AND FRIZZE FREE . Hair also gets super shiny with this dye !

Stunning color. Easy to use and excellent quality for boxed dye.

This color was absolutely beautiful. It went over my medium brown hair very well and stayed in my hair a while probably a good month month and a half of really good color before it was pretty faded and my roots were showing a good amount which is very good in my opinion for red especially over brown hair. I washed with cold water until my roots were showing quite a bit and then I just washed normally. Not only would I recommend this brand and color I would most definitely buy this shade over and over again. I provided a picture of my hair before and also one on the day I dyed it.