WEIGHTLESS COMFORT - Lightweight, breathable formula that feels like a second skin—no heaviness, no clogging, just pure confidence.
EFFORTLESS APPLICATION - Smooth liquid texture glides on easily for a professional finish that enhances your natural beauty.
SENSITIVE SKIN FRIENDLY - Fragrance-free and non-comedogenic, designed to keep your skin calm and clear while looking radiant.
FLAWLESS ALL DAY COVERAGE - Experience up to 8 hours of full, natural-looking coverage that stays put from morning meetings to after-hours events.
TOUCH PROOF TRANSFER RESISTANT - Stay flawless without worrying about smudges or makeup transfer, even during your busiest days.
Max Factor Lasting Performance Liquid Foundation in Ivory delivers full coverage with a radiant, natural finish that lasts up to 8 hours. Its lightweight, oil-free, and fragrance-free formula is smudge-resistant and non-comedogenic, making it perfect for sensitive skin and busy professionals seeking a flawless look all day.
Specifications
Manufacturer
COTY
Package dimensions
11 x 3.5 x 1.9 centimetres
Package Weight
0.05 Kilograms
Item dimensions L x W x H
50 x 50 x 28 centimetres
Item weight
0.05 Kilograms
Brand
Max Factor
Colour
ivory
Format
Liquid
Volume
35 Millilitres
Skin type
Normal
Special features
Lightweight,Oil-free,Oil Free
Speciality
full coverage, oil-free, suitable for sensitive skin, non-comedogenic
Item model number
99350063646
Product Dimensions
50 x 50 x 28 cm; 50 g
ASIN
B08HZZ632K
Have a Question? See What Others Asked
Is this foundation much darker than shade 100 fair as that shade is a little too light on me. And does it have yellow or pink undertones?
Does it provide good coverage without looking heavy?
I have always used shade 100 fair but seems to look slightly too light for me now? Is 101 much darker? Does this shade have pink or yellow undertones?
Is this normal sized?
Reviews
4.4
All from verified purchases
S**E
Great item
Great item, just as described
A**A
Lasts well
This product goes on smoothly and lasts well.Having a skin with various blemishes the foundation covers well and stays put.
S**K
Lovely foundation
Applies really well and lasts all day.
D**E
Value for money.
My wife is very happy with the product. Has used it many times in the past.Feels nice and light on the skin and loves the colour.
D**G
That it works
An excellent cream from Max Factor that works well
E**
quick delivery
as expected
N**S
Lasting performance and good coverage
This makeup did not arrive in time and the only explanation given was ‘running late’. Supposed to be delivered by Prime Eco but delivered finally by Royal MIl ‘tracked 48’.
C**
Great foundation
I really like this, but I like my foundation v liquid, so I add a dot of moisturiser to it on the back of my hand before applying. Without the moisturiser it's a bit dry & hard to blend.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Ali H.
Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.
1 day ago
Suresh K.
Very impressed with the quality and fast delivery. Will shop here again.
1. Shake the bottle well before use. 2. Apply a small amount of foundation to the back of your hand. 3. Using a makeup brush, sponge, or your fingers, dab the foundation onto your face. 4. Blend the foundation evenly across your face and neck, starting from the center and moving outwards. 5. Allow the foundation to dry for a few seconds before applying additional makeup or sunscreen. 6. Clean your makeup tools after each use.
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