Yale University Press The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

Great Price and great quality

Very informative.

This is an excellent book. I referred it while persuing my PGDBB from MIT Salon and Columbia Business School. If you are interested in Digital Marketing strategies , this is the book for you

I read this book after doing a course with Columbia Business School taught by the author. The course was based on this book, and it was great. The book is great as well. I am working on a strategic marketing and communications plan for my institution at the moment and this book helped me fill in gaps and get ideas for what we should be doing to match our users expectation in todays digital world. The model outlined is very useful and the book is written with stories and examples that make everything easy to understand (and remember). If you’re in marketing, read this book.

Il libro è arrivato in tempo e integro.Ha rispettato le mie aspettative, da una linea guida completa e ben spiegata di come affrontare il Digital Marketing, sopratutto per chi è alle prime armi. Da leggere.